Publikacja użytkownika Mint Media

Another big congrats to our EVP Marketing & Strategy, Natalia Vasilyeva, for winning the IAB Service of Excellence Award as Outstanding Contributor to the Experience Center at #IABALM2024! 🎉🏆 Check out some of her biggest accomplishments and contributions to Anzu so far. #InGameAds | #WomenInGaming | #WomenInAdvertising | #IAB

Dhoni's Approach to Digital Marketing Mastery! 💡🏏 Let's talk about something exciting today. The unexpected synergy between cricket legend MS Dhoni's approach and the world of digital marketing! 🚀 Imagine this Dhoni's on-field brilliance isn't just about cricket; it's a playbook for digital marketing mastery too! Here's how: 📊 Dhoni's split-second decisions? They're like our data-driven insights in digital marketing guiding us to hit the right targets and score big wins for our brands! 🔄 Just like Dhoni adjusts his game plan, we marketers pivot our strategies based on trends and consumer behavior, staying agile to stay ahead! 🤝 Dhoni knows the strength of a united team, and so do we. Collaboration across diverse talents fuels our digital campaigns, turning ideas into magic! 🌟 Dhoni's not just a cricketer; he's a brand. Similarly, we craft compelling brand stories that resonate with our audience, building lasting connections beyond transactions! 💪 Dhoni's cool under pressure? That's resilience! We face setbacks too, but we learn, adapt, and bounce back stronger, turning challenges into opportunities! 💥 Dhoni's bond with his fans? It's all about community! We engage, listen, and connect with our audience, building trust and loyalty that drives our brand forward! Let's channel the Dhoni spirit into our digital marketing game plan and captain our campaigns to victory! 💛 The IPL season is here! Who do you think will lift the trophy this year, or who would you like to see as the winner?🏆Comment below! #digitalmarketing #msdhoni #digitalmarketintips #emailcampaign #contentmarketing #strategy #teamwork

🔐Unlock the secrets to maximizing ROI in a fragmented media world with 's Nielsens 2024 Annual Marketing Report! Find out why 80% of APAC marketers prioritize performance marketing over brand-building initiatives and how it may impact your strategy. Message me to learn more about our solutions. #nielsen #marketingreport #performancemarketing

**Title: How Social Media Celebrated Xander Schauffele’s Triumph at the PGA Championship** When Xander Schauffele claimed his first major title at the PGA Championship, the celebration was not confined to the greens but exploded across social media. Here’s a quick dive into the digital standing ovation and strategic angles marketers took from this historic moment. 🌟 **A Global Applause**: Social networks from Twitter to Instagram lit up with accolades from fans, fellow athletes, and sports pundits, turning Schauffele’s victory into a worldwide phenomenon of positivity and support. 🏌️♂️ **Nods from the Stars**: Sports legends and celebrities didn't hold back their admiration, enhancing Xander’s newly cemented elite status with every post they shared. 📣 **Engagement Goldmine for Marketers**: Brands connected to Xander were swift in their creative tributes, intertwining celebration with smart product placement, striking the perfect balance between tribute and promotion. 👥 **The Community Echo**: Beyond the victory, the real magic was in personal stories from fans, reflecting a spirited community knit by respect and admiration for Schauffele's resilience. ⚙️ **Tech Talk - Mizuno MP-20 Irons**: His unexpected choice in equipment spurred fascinating chatter among golf enthusiasts and tech experts, providing fresh content angles. 📈 **Lessons for Content Marketers**: This event is a playbook on leveraging human stories, real-time events, influencer power, and product integration without overshadowing the core narrative. Xander Schauffele’s PGA Championship win is more than a sporting triumph; it’s a masterclass in the art of digital engagement and marketing finesse. As content crafters, it’s a brilliant opportunity to learn and apply. Ready to refine your approach with insights from this victory? Dive into detailed strategies with us at Content Crafters Nation—where we turn insights into impact! #ContentMarketing #SocialMediaStrategy #DigitalMarketing #PGAChampionship #SportsMarketing #BrandStrategy [Your post is all set to inspire and engage your LinkedIn audience, while staying within the required character limit for effective communication!] Read full article: https://lnkd.in/dRfas2QS

5 Reasons to Enter the SMARTIES™ Europe Awards  🌍From National to Global: Get the Recognition You Deserve! Don't just watch others dominate the marketing scene. Join the SMARTIES™ Awards and unlock benefits beyond the trophy. Here’s why you should enter: 1. Recognition and Prestige: Get your great work recognised across the industry.   2. Showcase your brand and agency: Be listed in WARC 100 and RECMA's rankings, and featured in the MMA SMARTIES Business Impact Index.  3. Highlight Effective Innovation: Benchmark your work, showcase your team's expertise, refine your approach and set trends.  4. Networking: Connect with industry professionals, agencies, and influencers.  5. Learning and Inspiration: Gain insights, discover innovative techniques, and spark creativity. ✨Ready to Enter? 🔗Visit our SMARTIES™ websites here - https://lnkd.in/dNQQwKb 🔹SMARTIES™ X Global Awards: The pinnacle of marketing achievement.    🔹Regional SMARTIES™ Europe Awards: Celebrating excellence across Europe.     🔹National SMARTIES™ Awards DACH | Türkiye | United Kingdom: Honouring the best in specific European countries. ⏳Early Bird entries are open until Jul 31. For questions, contact us at smarties_europe@mmaglobal.com See you at the SMARTIES™ Europe Awards on December 4th in Berlin! PS: Need inspiration? Check out the SMARTIES™ Winners’ Gallery - https://lnkd.in/ew_kCKd4 #ShapeTheFuture #Marketing #Awards #Innovation #SMARTIESAwards #MMAGlobal Alison Payne | Giovanni Romero | Elvin Altun Noyan | Şiler Sevinç | Müge Bilge Akkocoglu | Ayse Evin | Laura Coyle

【Celebrating the Honorary Awards of VGV's Q4 2023 Winners🏆】 At VGV, culture is not just a buzzword; it's a living, breathing reality. Our exceptional team members don't just talk the talk; they walk the walk, setting the stage for excellence and growth. 🌈 #Ubuntu: Shirly Shie Err, took center stage as a first-time winner, infusing our team with boundless joy and energy through her innovative events. Beyond that, Shirley achieved remarkable success on the sales team, earning the highest level of pride. 🔥 #Ownership: Anya Huang, a Senior Account Executive, secured her place as a two-time winner. Anya not only flawlessly managed her role but also took charge of the product development team, ensuring client projects met the highest standards of satisfaction. 💼 #GrowTogether: Nick Chou, a true powerhouse, shines when it comes to sealing the deal. His ability to keenly listen to client needs and provide tailor-made influencer marketing packages has been instrumental in our continued success. Through these honors, we not only recognize individual achievements but also gain inspiration and strength to propel ourselves forward. Let's continue this journey of excellence! 🚀 #CompanyCulture #OneStopInfluencerMarketingSolution #InfluencerMarketing #CoCreation #BrandMarketing #SocialMediaMarketing #WordofMouthMarketing

#OnTheRadar today: - Clean Creatives South Africa has announced its The SA F-list 2023 report, listing 41 local ad and PR agencies working with fossil fuel companies. [Stephen Horn] - AB InBev has appointed Promise Agency as its agency of record for Castle Double Malt. [Nic Kostouros] - Nick Liatos has joined Midnight as its first associate partner — creative innovation. - Two senior promotions at EssenceMediacom SA are Brian Muguto as chief strategy and product innovation officer, and Michelle Fourie as managing partner of client growth. - The House of Brave, part of Brave Group, has refreshed its brand CI to emphasise its independent status as a majority black-owned SA marketing and brand communication agency. [Musa Kalenga] - UniWorld Group and Two Tone Global have announced a strategic partnership to launch UWG Africa. - Clockwork’s What You Can’t Not Know in 2024 unpacks the marketing landscape’s latest developments, current trends and what to expect in 2024. [Daniela White] - According to Nielsen, over 450 brands allocated ad spend to broadcaster SuperSport’s channels in 2022 alone, with that cumulative spend totalling +R2.4bn in terms of media-rated ad spend off rate card — an example and reminder of the commercial value of sport in SA. [Van Zyl Jacobs CA(SA)] - In the latest set of Moya Rewards Quiz (Moya Quiz) graphs, we find out more about face care habits from South Africans in the main market. [iMali Quiz (Moya Quiz Operator) - The 45th annual Loerie Awards was held at Cape Town City Hall last week, with agencies and clients in attendance. - The Institute of Marketing Management (IMM) invites all marketing industry role players to submit nominations for the different categories for the 2023 IMM Marketing Excellence Awards. - Changes are being introduced to the WARC Awards for Effectiveness 2024, in association with Lions. Entrants will now be able to compete in one of five regional awards: Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America.

Exciting News! As Copa América 2024 approaches, it's time to seize the opportunity to expand your business reach! At Spanish Leads Now, we understand the power of reaching Hispanic audiences during this electrifying event. Our latest blog dives into the significance of marketing in Spanish, running social media ads tailored to Spanish-speaking audiences, and targeting Hispanics during Copa América. Don't miss out on this chance to elevate your brand's visibility and engagement! Read our blog to learn more: https://lnkd.in/gJmASr46 #CopaAmérica #SpanishMarketing #HispanicAudiences #BusinessExpansion #Spanishleads #Leadgeneration

5 Reasons to Enter the SMARTIES™ DACH Awards 🌍From National to Global: Get the Recognition You Deserve! Don't just watch others dominate the marketing scene. Join the SMARTIES™ Awards and unlock benefits beyond the trophy. Here’s why you should enter: 1. Recognition and Prestige: Get your great work recognised across the industry. 2. Showcase your brand and agency: Be listed in WARC 100 and RECMA's rankings, and featured in the MMA SMARTIES Business Impact Index. 3. Highlight Effective Innovation: Benchmark your work, showcase your team's expertise, refine your approach and set trends. 4. Networking: Connect with industry professionals, agencies, and influencers. 5. Learning and Inspiration: Gain insights, discover innovative techniques, and spark creativity. ✨Ready to Enter? 🔗Visit our SMARTIES™ DACH website here : https://lnkd.in/dXcxEDn6 🔹SMARTIES™ X Global Awards: The pinnacle of marketing achievement. 🔹Regional SMARTIES™ Europe Awards: Celebrating excellence across Europe. ⏳Early Bird entries are open until Jul 31. For questions, contact us at smarties_dach@mmaglobal.com See you at the SMARTIES™ DACH Awards on December 4th in Berlin! PS: Need inspiration? Check out the SMARTIES™ Winners’ Gallery - https://lnkd.in/d7DCA5NV #ShapeTheFuture #SMARTIESAwards #MarketingExcellence #Innovation #StandardChartered #MMAEurope #MMA #FutureofMarketingExcellence #Creativity #Innovation #Technology #Storytelling #Engagement #Results #Impact #RECMA #WARC #MMABII #Awards #SMARTIESDACHAwards Giovanni Romero I Mark Waechter I Daniel Jäger I Elvin Altun Noyan | Şiler Sevinç | Müge Bilge Akkocoglu I Laura Coyle I Ayse Evin

This week I got to spend a day in the same room with some of the best people in Romania’s marcom and some of the best campaigns of the year. A front row view on what a solid case for Effie looks like. Here are 4 key words that stuck with me after the experience: 1. Sacrifice – a fresh reminder to stick to the essential. So often we forget that a good campaign comes from sacrificing a lot. Other ideas, other goals, other target audiences etc. This applies to Effie cases as well. Make sure to leave out any non-essential info, since time is super short. 2. Clarity – keep the objective in mind throughout the case, the big idea throughout various executions etc. Consumers don’t have time to decode what your brand has to say and jury members don’t have time to decode what the case is about. Keep it clear all the way. 3. Passion – this one is a must. How can you build a love brand if you don’t pour a little bit of your own heart while building it? Passion shines through, even in the way the case is written. 4. Results – not just any results, but the ones that are in direct correlation to that one big objective you had. It’s all about effectiveness after all. 😊 Thank you Effie Romania. It was lovely to see old friends from the industry and to listen to new perspectives. A great learning experience, for sure. #effie #effieromania #effieawards #advertising #marcom