Publikacja użytkownika Bart Biały

Ale słońce! Ale gwiazda! Ale promocja! Iza Kuna odwiedziła salon Play i bez żadnych ale skorzystała z letniej ofert Play. Zapraszamy na kolejny film naszego autorstwa. Klient: PLAY Agencja: Plej Postprodukcja: ORKA Film Dźwięk: Soundly 

Cereal brand Surreal - launch social campaign only targeting people who work in marketing 💡SURREAL

What is a brand?   Firstly, here is what it is not…   : A logo   : A product   : A fancy office   The best definition I ever heard is this…   A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.   In reality, a brand only ever exists in the minds of customers.   And there’s a further nuance.   A brand’s value isn’t determined solely by the people who buy it.   But also: by the people who know about it.   Fame is fundamentally important to a brand’s success.   Renown creates value.   Which brand occupies your mind the most?*   #brands #businessofcreativity #mind #marketing   *You’re not allowed to say Apple, which is still the world’s most valuable brand, according to Kantar BrandZ Rankings.

Oh, brilliant advertising, how I miss you so. Part MCCXXII #whenadvertisingtriedharder #creativivitymatters #adsworthsharing #ohbrilliantadvertising

My career began with a little portfolio of ideas.    I needed to get it in front of someone who might give me a job.   After scoring a meeting with an art director, I was waiting in an office in Knightsbridge.   Parquet floors. Italian furniture.   My host – one Tony Palladino – sat behind a desk that had nothing on it except for a white pad and a single Pentel pen.   I produced my portfolio. He leafed through the pages.   He extracted one sheet.   Then threw everything else in the bin.   I was crushed.   Until he held up the reserved page. It features one single idea.   “Now this is good. But I’ll show you how to make it better.”   He took the headline, condensed it. And made the copy more succinct.   Palladino emphasised the power of reduction.   Finally, he said: “Come back with ten other pieces of work as good as that, then you’ll be ready for a job in this business.”   This episode taught me the value of three things.   1. Persistence – when your ideas get shot down, have more.   2. Feedback – the most useful is often the hardest to take.   3. Brevity – shorter is better.   Allegedly, Palladino had to leave London in a hurry after an incident involving a piece of creative work, a very sharp Stanley knife, and an account man’s neck.   Perhaps this underlines the importance of (2) again.   I never did get the job.   #creativity #ideas #brevity #persistence #businessofcreativity

Internet 5G bez limitów w Play na Kartę to niekończąca się zabawa! Z radością przedstawiamy naszą wakacyjną, pełną energii i tanecznych rytmów reklamę z udziałem Smolastego! Klient: PLAY Agencja: Plej Postprodukcja: ORKA Film Dźwięk: Cafe Ole Sound Studio

Frank Delaney was called ‘the most eloquent man in the world’.   He was a superb author and penned a New York Times best-seller entitled Ireland.   When we met years ago, he astounded me with a simple question.   “So, John, when are you going to write your book?”   I was flattered that he thought I had one in me. But I’d always avoided writing (I spent more time at work erasing words than adding them).   “I’m an art director,” I replied. “I do the pictures.”   “But John, writing is just describing pictures.” Somehow this completely reframed the problem for me.   And after that, I managed to find 60,000 or so words to put into my first book.   Why am I telling you this?   Because if you’re struggling with something this week, there’s a method to get out of your own way.   Reframe the job.   The distance between you and something you never imagined for yourself can be a quick shift in perspective.   Have you found this?   #impossible #reframe #writing #businessofcreativity -- Subscribe to my newsletter for a weekly boost of creativity https://lnkd.in/eRYUdzVj