Zbigniew Deperas

Práce v marketingu s "pozitivním dopadem" ♻️🌎💡? Návod níže není dokonalý, ale je hezkým přehledem, že to jde. Vítejte ve světě "Demand Switching". -- 1. Substitute This means replacing a dirty, polluting product with a clean (or cleaner) one. For example, an EV instead of a diesel car because even over a whole lifecycle an EV produces two-thirds less impact. It might also mean shifting from a chocolate bar that has child labour in the supply chain to one that hasn’t, e.g. Tony’s Chocolonely. Many companies don’t (yet) have a superior sustainability product or proposition. That’s where we help them. But for those brands that do have a superior product with a lower impact on Nature, then it deserves to be number one in the market and if it isn’t, marketers need to help them sharpen up their go-to-market strategy. 2. Shrink Reducing the volume of a product (compaction) and/or making it more potent can reduce transport emissions, so a bottle of fruit squash drink that makes 20 litres is better than shipping in 20 litres of juice. The same is true for laundry detergent sheets over bulky powder or liquids, e.g. The Green Company. 3. Save (from landfill) We love this one, what if rather than junking consumer electronics or white goods we repaired them. There’s a lot of work to do to make repairs easier and parts accessible but changing legislation is beginning to help, e.g. the UK’s new Right to Repair law. People also get a surprisingly joyful kick from fixing a toaster. As an example. Dr Martens are launching a repair service. 4. Share Why own an electric drill, or car, or power washer if you can borrow one? The growing networks of Libraries of Things shows how this can work at a local level. A great opportunity here for a business to help facilitate community sustainability, for instance Bosch power drills. 5. Stick (around) Holding on to something you’ve bought is a brilliant way to slow consumption and emissions. It’s the ‘wardrobe classic’ of the great transition. If you can afford it, buy less but better. Clearly there’s a social justice/affordability issue here. But planned obsolescence, e.g. in phones, will one day be a criminal act. The new Fairphone 5 is a good example of a product built to last. 6. Socialise How about switching demand away from buying anything at all? There’s joy to be had in other ways than hitting the shops, unboxing or posting a haul; for example, Parkrun the free, community event where people get together to run every week is all about connection and competitive fun where the kit you’re in is of no concern. It’s sponsored by Health Insurer Vitality. As people search for new forms of post-consumer meaning, how might companies support their journeys into, e.g., learning, connecting and finding deeper purpose? ---

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How to do VSL - Video Sales Letter in Poland? Useful guide - exactly what I wanted to learn!

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⚡️Interesting summary prepared by Instrat Foundation. So far in 2024, due to the lack of flexibility of the conventional energy sector and electricity consumers, Polish system was unable to collect 333 GWh from renewable energy sources. That's 4 times more than in the whole of 2023! The TSO regularly issues orders to reduce RES generation. While producers receive compensation for these redustions, it raises concerns about the commitment of corporates towards sustainable investment and green initiatives. #RES #energymix #Energytransformation #greentranformation #PPA

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As the Net PC IT commandos team, we are excited about the successful completion of one of our projects: the development of desktop systems for one of Poland's largest governmental institutions. 🚀 👉 In close collaboration with our partner, we have orchestrated the creation of a state-of-the-art information management platform, tailored to meet the institution's specifications. 👉Our mission was: to conceptualize, execute, and maintain a data management system that would integrate into their operations. 👉This governmental entity holds a paramount position in the fields of popular science, research, and education across Poland and Central Europe. 👉Our solution serves as the cornerstone for facilitating the effortless exchange and secure storage of vital data, programs, and resources crucial to understanding the rich tapestry of history and diverse societies within specific regions of Poland. For a comprehensive dive into this implementation, please refer to the link provided in the first comment. 🔥 #softwaredevelopment #softwareengineering #dedicateddevelopers #desktopapplications #dataanalytics #database

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The whole business will have to go into digital transformation for SMEs entering into E-commerce. I agree. How do you avoid scaring them and get them into the e-commerce motion?

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The time has come to read a very interesting report: the GREENTECH REPORT POLAND 2024 prepared by Accelpoint, Taylor Economics in partnership with PKO BP, and EIT Climate KIC   We are delighted to see the presence of three of our portfolio companies (Solwena, The SmokeD wildfire detectors, and Waste24) in the cited report. EEC Ventures is at the forefront of green VC funds, as proven by the number of portfolio companies mentioned in the report in relation to the total number of all companies in the portfolio.   Our companies have verified and confirmed the market value of the technologies and their products. They have also established partnerships with large regional or global players, and their revenues are growing.   Both The SmokeD wildfire detectors and Waste24 are already generating revenue in foreign markets. Solwena is working with major international corporations and is in the process of negotiating agreements that will result in revenues from abroad. The report contains a very thorough analysis, starting from the good definition of concepts such as greentech, cleantech, climatetech, and many interesting analyses. The report paints a picture of a young and delicate ecosystem. Quantitatively, the community of 133 "green" startups is indeed a very small percentage compared to the 4,900 technological companies in Poland. These startups are in the early stages of development, they still have modest revenues, and individual investors dominate among the investors. VC funds associated with PFR Ventures are among the largest capital donors This early stage of the system is likely the reason why less than one-third of the described startups have sought R&D funding, which is usually an appropriate source of financing for projects at this stage. It is also surprising to note that Hungary and Lithuania have attracted more investment in this sector than Poland. Reading the entire report is highly recommended.  

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According to KPMG Poland's "Business Digital Transformation Monitor. 2024 Edition," 33% of respondents plan to increase spending on digitalization activities in the coming year, while 18% of companies intend to increase the number of employees in this area. ➡️ More and more Polish companies are realizing the importance of digital transformation and taking action in this direction. 🧍🧍‍♀️The surveyed group consisted of employees from Polish enterprises (small, medium, large) from sectors including construction and real estate; energy, mining industry, municipal services, life sciences, automotive, consumer goods market; financial sector, information technology, media and telecommunications, transportation, freight forwarding, and logistics. 💡 Another interesting fact is that 27% of respondents from companies participating in KPMG's survey confirmed the existence of a formal digitalization strategy document in their organizations. See the full report: https://lnkd.in/dV5rg3mY

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How mature are your business operations when it comes to #RPA, #ML & #AI? Download the report and find out how your organization compares to similar #SSCs and #GBSs operating in various industries: https://lnkd.in/dWWBt2Xy

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You have enough of a vendor lock with various limitations? And you care for an easy and #transparent #NAS #migration including full take over of ACL, users and SVMs into a multi-tenant, QoS aware, real active-active and fully converged storage system? During the care-free migration a copy-first mode is used, firstly copying the data in the background, then a minimum of one incremental is done, and finally a final incremental, after which the services on the source are shut down. Bandwidth can be limited during the migration as to not overload the source system being in production. Switch over to new IP address and ready to go. It's easy, get your #POC going and check for yourself.

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Why Dynamic Pricing for Poland? The Polish consumer is attracted to bargaining, even in good times, like now, when inflation is declining. Bargaining is always carried out under time constraints. Either you take it, or someone else will come, so there is an element of competition. Merchants are only sometimes sure what an optimal price point is. Can they raise prices? Should they lower prices? Dynamic prices that change in real-time act as a lever to increase revenue. When you place dynamic prices in the context of a sales event, the consumer is compelled to act swiftly due to the time frame and the competitive nature of the event. This sense of urgency can significantly impact consumer behavior and drive sales. So, with dynamic pricing, you can increase revenue and gauge demand. Auctibles lets you run a sales event with dynamic prices, called a gauge demand event, where prices increase automatically every hour. (links in comments) #ecommerce #retail #brand #sales #PL #Poland

Yesterday, the Czech Tech Executive Community meetup focused on #AI, and as moderator Filip Kirschner from Applifting promised, it was different from the usual AI meetups – and it truly was. Josef Vecernik from Make, Jakub Švec from Carl Data Company, and Dušan Katona from CloudTalk openly shared how they implement AI in their company products, the challenges they face, and what you need to know if you’re considering AI implementation in your own projects. Here are some key takeaways for me: ➡ Balancing Investment: There is a definite cost to not investing in AI, but diving into it can be quite expensive as well. It's crucial to find the right balance and not just jump on the AI bandwagon because of the hype. ➡ High Expectations: Stakeholders often have high expectations from AI, but finding the right model and achieving predictable quality takes a lot of time and money. ➡ Importance of Python: All the panellists agreed that if there’s one technology to include in your tech stack today, it’s Python. This is mainly due to the vast number of available AI, ML, and data analytics libraries and their quality. ➡ LLM Operations: To use large language models (LLMs) for stable and predictable operations, you need a robust ecosystem of output validation and tests. Since LLMs are not deterministic, these tests must be more comprehensive than usual test cases for deterministic software. Big thanks to Czech Tech Executive Community, for a great and insightful meetup!

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#Mergers 👉👈 are usually discussed in the context of growth strategies 📈💰. Tomasz Jedrzejczyk Head of SAP Department at Arc Consulting, who is responsible for international projects in this area, talks about the bumpy road to success and why it is worth increasing one’s chances of success by leveraging the ‘know-how’ and experience of others https://lnkd.in/dzgTjBhe #TomaszJędrzejczyk #ARCConsulting #SAP #Interview #FOB #FOCUSONBusiness

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🌟 Poland's ICT sector: Insights from the latest Computerworld Polska TOP200 report 🌟 The latest edition of the report, meticulously analyzing the growth and performance indicators of the Polish ICT industry throughout 2023, is now available, providing a comprehensive view of the sector's trends and challenges. 📈🇵🇱 🏆 RITS Center once again made a mark, ranking 24th among companies declaring 100% of revenues from IT services sales in the "Largest IT companies in Poland" list. This year’s report highlights: 💡 The Polish ICT sector’s value in 2023 reached over 107 billion PLN, a 5.1% increase from the previous year. 💡 Commerce remains the top sector for IT solutions consumption, followed by banking and public administration. 💡 Significant demand surge in education, science, and research, up by 50%. 💡 Key trends for 2024 include Artificial Intelligence (34%), Cloud Computing (20%), Generative AI (19%), Automation/RPA (15%), and Low-code Development (10%). Despite these positive trends, staff shortages, especially in development competencies, continue to challenge the industry. A notable 43% of companies report difficulty in recruiting developers👨‍💻 📢 Arkadiusz Seredyn, Chief Commercial Officer at RITS Professional Services, shares his insights: 💬 The Polish ICT sector achieved an impressive value of USD 25.53 billion in 2023, recording a growth of 5.1%. Key areas driving this growth include the growing popularity of SaaS and PaaS services in Cloud Computing, which saw a market growth of 24.5%. AI remains pivotal, with global investments forecasted to reach USD 150 billion by 2027. Data Analytics and Big Data play a crucial role in strategic decision-making, while Cybersecurity continues to be prioritized for compliance and business continuity, particularly under directives like NIS2. RITS Professional Services is transforming its portfolio to meet market demands with advanced AI services. This includes optimizing operations and decision-making through AI, enhancing marketing with AI-driven personalization and content creation, and using predictive analytics to increase revenue and customer lifetime value (CLV) in #Retail, #Telco, #Financial Services, and #Insurance sectors. The future of ICT requires flexibility and scalability. We are ready to deliver solutions that meet the growing needs of the market💬 🔍 Read more about report: https://lnkd.in/e5ck8b6r #RITS #RITSProfessionalServices #RITSTeam #IToutsourcing #ITspecialists #ITstaff #StaffAugmentation #TeamLeasing #ManagedServices #Business #Technology #DigitalTransformation #ITStrategy #MarTech #MarketingTechnology #DigitalTransformation #ICT #Poland #AI #CloudComputing #Computerworld #ITTrends #MarketInsights

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#Germany #comprehensive #foundation #services #maintenance We are honored by the invitation and the opportunity to participate in the next conference of the German Polish Wind Energy Club as speakers and #comprehensive #foundation #experts, on July 4 in Berlin. This time we will talk about an innovative approach to the proper maintenance of wind farm foundations using an application with AI algorithms, which allows to ensure the #safety of the foundations over the long period of use of the wind farm and to significantly reduce inspection costs. Thanks to this approach, our clients receive a tool that is very easy to implement and use on a daily basis. It also provides access to knowledge and control of foundations by people with the greatest knowledge about them: designers and repair specialists. Together with the application, the customer receives access to the database and the ability to create a history of inspections, repairs and all actions taken on a given turbine related to the foundation. Everything comprehensive, in one hand and cheap. What more could you want? To learn more, take part in the conference or simply contact us. https://lnkd.in/e2swCG7R

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World #energy landscape is changing faster than we´ve been used to. Our #global society´s demands present new #challenges for the sector known traditionally as stable and a rather bit static. Nowadays, #innovations and #green mindset drive #transformation also in the energy sector, in some areas more than in others - but significant investment and stable regulatory frameworks are needed if we want to achieve our global ambitions. At #EY we closely monitor all new trends to support our clients on the way to #sustainable future. #WEC2024

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Great achievement for Miasto Poznań! The Oxford Economics Global Cities Index ranks Poznań among the top cities in the world and showcases its thriving and growing economy👏 This ranking covers the largest 1,000 cities globally and highlights the best cities based on Economics, Human capital, Quality of life, Environment, and Governance. Overall, Miasto Poznań is the second-best city in Poland (210), just after the capital city, Warsaw (193). However, Poznań ranks number one🥇in the economics category among Polish cities🔝. The Economics category considers: ✅ Size of the economy (GDP size) ✅ Growth of the economy (GDP growth) ✅ Wealth per person (GDP per person) ✅ Job growth (employment growth) ✅ Economic stability ✅ Economic diversity This recognition positions Poznań as a city with significant investment potential and a promising hub for business development. Congratulations to the Poznań business community and Invest in Poznan👏. #poznan #poland # #topcity #investmentpotential #strongeconomy #business https://lnkd.in/dt-h3V4J).

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