Natalia Załęcka

Warszawa, Woj. Mazowieckie, Polska Informacje kontaktowe
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Marketing executive with extensive experience in growing digital products. Advanced in…

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Doświadczenie i wykształcenie

  • Value Media

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Licencje i certyfikaty

Projekty

  • Contactless Donation Box

    Charities in Poland still rely on cash donations for the most of their income. Meanwhile Poland has become the European leader in contactless payment. Paypass (MasterCard) and Paywave (Visa) are becoming the most common method of payment. In result, less people are carrying cash. Getin Bank created special donation boxes for the Polish Scouting Association equipped in hidden contactless terminals, which allow to support the scouts summer camps, even by the people who don’t carry cash. By only…

    Charities in Poland still rely on cash donations for the most of their income. Meanwhile Poland has become the European leader in contactless payment. Paypass (MasterCard) and Paywave (Visa) are becoming the most common method of payment. In result, less people are carrying cash. Getin Bank created special donation boxes for the Polish Scouting Association equipped in hidden contactless terminals, which allow to support the scouts summer camps, even by the people who don’t carry cash. By only holding your card or phone next to the can, it is possible to donate the sum of 2 zloty for summer scouting camps.
    http://goo.gl/64Q496
    https://goo.gl/GAma2X

    Other creators
    • Barbara Puczyłowska
    See project

  • Getin Mobile

    The idea and design of Getin Mobile, first mobile banking application for Getin Noble Bank.
    Getin Mobile - "Best use of mobile in financial services", Banking Technology Awards, London 2013

    Other creators

  • Getin Bank - R&D Project

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    Development of an innovative solution on the market – an offer of banking services dedicated to a group of unbanked customers, oriented towards acquiring a new customer segment. Scope of the project: developing a mobile banking application (iOS, Android), an online banking system, a handling system – CRM, a middleware-CORE system, preparing a product offer, a sales and communication strategy, establishing a Contact Centre, acquiring business partners, building of an antifraud system…

    Development of an innovative solution on the market – an offer of banking services dedicated to a group of unbanked customers, oriented towards acquiring a new customer segment. Scope of the project: developing a mobile banking application (iOS, Android), an online banking system, a handling system – CRM, a middleware-CORE system, preparing a product offer, a sales and communication strategy, establishing a Contact Centre, acquiring business partners, building of an antifraud system, cooperation with strategic partners.

    Other creators

  • Getin Bank: Internet Banking

    -

    Complete redesign of Internet Banking system.

    Other creators
    See project

  • Getin Mobile: receipts

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    UX design.

    A new module in the Getin Mobile banking app which allows you to add your receipts and then pair them with the transactions in your account history.

    Other creators

Wyróżnienia i nagrody

  • INNOVATION AD AWARD

    The Marketing Communication Association in Poland (SAR)

    2016, Gold (Usability) for Contactless Donation Box
    2016, Bronze (Technology) for Contactless Donation Box
    2016, Bronze (Product) for Contactless Donation Box

    https://goo.gl/GAma2X

  • Gold Cristal (category: future is now)

    Cristal Festival (PARIS)

    For the Display Card – the first debit card that shows the account balance

  • Best Use of Mobile Technology in Financial Services

    Banking Technology Award

    Getin Mobile, the best mobile banking app in the World

  • Golden Drum Grand Prix

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    For the Display Card – the first debit card that shows the account balance

  • Cannes Lion Winner (Innovation Lion)

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    Innovation Lion for the Display Card – the first debit card that shows the account balance.
    http://goo.gl/Ty1eN8

  • Marketing Director Of The Year 2012 (category: innovative use of technology)

    MEDIARUN

    The award for Getin UP project (innovative banking solutions)

  • EFFIE AWARDS

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    2011, Bronze Effie, Non-Food Items, Johnson&Johnson, Neutrogena
    2009, Silver Effie, Finance, Euro Bank
    2008, Bronze Effie, Finance, Euro Bank

  • EFFIE AWARDS

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    2014, Silver Effie, Finance, Getin Noble Bank, "Getin UP - Rebranding campaign"
    2014, Silver Effie, Innovations and Technology, Getin Noble Bank, "The card shows account balance"

Języki

  • english

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