Maciej Kus

Are you attending Conversion Conf in Warsaw tomorrow? 🌟 If so, let's meet up and discuss traffic opportunities for your business DM me to set up a meeting 🙌 #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook

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🚀 Exciting News for Advertisers! 🚀 📊 Meta has just introduced new attribution options for advertisers, giving you more control over your ad campaign performance! 🎯 🔹 **Introducing Two Attribution Options**: 1. **All Conversions**: Reveals every conversion that occurs after an ad view or click. 2. **First Conversion**: Highlights only the initial conversion following an ad view or click. 🔍 **How It Works**: - **All Conversions**: Gain insights into every conversion event driven by your ads, providing a comprehensive overview of campaign impact. - **First Conversion**: Focus on the first conversion post-ad interaction, offering clarity on initial customer response and engagement. 🌟 Make informed decisions and optimize your ad campaigns effectively with Meta's new attribution options! 💡 #Meta #Advertising #AttributionOptions #Optimization

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‘Freebies’, an investment or just a waste of money? Discover how brands like Azarine, Esqa, Nivea, and Rose All Day leverage freebies to boost brand awareness and increase sales. 🎁 Learn when and where to implement these strategies for maximum impact and how they help achieve key marketing objectives. Plus, find out how Biteship can support you during sales surges. Curious to learn more? Visit us at biteship.com 🌐 #biteship #freebies #marketing #sales

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Heinz has its own Heinz fandom at this point. #madovermarketing #advertisingandmarketing #socialmedia #strategy #advertising #marketing #creativity #heinz #brands #digitalmarketing #insurance

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#InfluencerMarketing is no stranger to a brand’s marketing mix due to its ability to tap into the popularity of influencers and the level of trust between them and their followers. In fact, around 70% of Singaporean survey participants, and 82% of participants in Southeast Asia, have admitted to being influenced by recommendations from #influencers or #celebrities in their #purchasing decisions. These were the results gleaned from a study by influencer and affiliate partnership management platform, impact.com. It collaborated with #eCommerce market intelligence company, Cube Asia, to release an in-depth research report on influencer #marketing trends in Southeast Asia. #MicroInfluencers

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🔍 Secrets to Successful Influencer Marketing: Must-Have Components! 🚀 The influencer marketing market has been rapidly evolving in recent years. Companies worldwide, including Russia, are actively leveraging influencers to promote their products. Let's explore what challenges advertisers face. 🔍 Key Market Changes in Recent Years: 〰 Rising Popularity: With the increasing number of active social media users, brands are turning to influencers for promotion. In Russia, major players like Instagram and YouTube have exited the market, making way for the rapidly growing local company VK (VKontakte and VK Video). Most entertainment programs, popular among various age groups, are now exclusively hosted on this platform. 〰 Increased Investment: Companies are allocating larger budgets to influencer marketing, recognizing its effectiveness. 〰 Changing Audience Preferences: Users are increasingly trusting influencer recommendations, enhancing their impact on consumer decisions. Personally, I find myself influenced by users I regularly watch and trust, as I don’t have the time to research different brands of cosmetics, clothing, or entertainment programs. 🏆 Most Successful Companies Globally: 〰 Nike: Successfully collaborates with famous athletes and influencers to promote new collections. 〰 L'Oréal: Actively works with beauty bloggers and vloggers, allowing them to quickly reach their target audience. 〰 Samsung: Engages tech bloggers and experts to showcase new products and technologies. 🏆 Most Successful Company in the Russian Market (In My Opinion): 〰 Gold Apple: This cosmetics store chain actively communicates through beauty bloggers, conducting makeup bag breakdowns in stores with makeup artists. I frequently see their ads with micro-influencers, which helps build more trust in the brand. 💡 Key Challenges and Opportunities for Advertisers: 〰 Authenticity: Influencers must genuinely believe in the product; otherwise, the audience may doubt the ad's credibility. When I see an opinion leader advertising everything, I automatically develop "banner blindness" and ignore their recommendations. 〰 Choosing the Right Influencer: It’s crucial to carefully select influencers that align with the brand’s values and image. 〰 Measuring Effectiveness: Defining clear metrics and KPIs to assess the results of influencer campaigns. For the beauty industry, promo codes or discounts on specific products work well, motivating users to act immediately. But how do you track how many users came from which blogger? Based on the analysis from Harvard Business Review (pp. 41-61), I have examined key trends and strategies that help companies stand out from competitors. Utilizing influencers is becoming an integral part of marketing strategies, opening new opportunities for brands in Russia and worldwide. Link: https://t.me/hbr_uz/118 #Marketing #Advertising #InfluencerMarketing #Business #Analytics #GoldApple #Authenticity

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Leave your email and get the ultimate growth playbook, the Top 100 Google Ads optimizations checklist, the Industry Insights Report 2024 - useless hooks or true value? I’m just wondering - have you ever received really insightful and valuable information from such things? In my experience, there are very few examples where I found useful and interesting win-win free content without feeling like the only reason it was produced was to spam me with emails and calls to sell something. What about you?

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🔍 We are looking for agencies with streamers and influencers, as well as managers of streamers and the streamers themselves! 🌟 Hello, colleagues! I am actively searching for talented streamers and influencers, along with agencies and managers who represent them, to collaborate with a renowned iGaming brand. Our search spans across the globe, regardless of country or region. If you have any recommendations or if you are a streamer or influencer ready to work with us, please let me know! I would be happy to discuss potential collaboration. 📩 You can contact me via LinkedIn direct messages or by email at iren.b@makeberry.com. Thank you and see you on social media! 🙌 #streamers #influencers #talentsearch #iGaming #globalcollaboration #influencermarketing #streamingcommunity #digitalmarketing #socialmedia #agencysearch #talentmanagement #contentcreators #influencernetwork #gamingindustry #contentmarketing #marketingstrategy #socialmediainfluencers #gamingcommunity #globalreach #collaborationopportunities #businessgrowth #brandpartnership #creativecontent #digitalcreators #socialmediamarketing #influenceragency #streamingplatform #onlinegaming #brandcollaboration #talentagency #digitalinfluencers #socialnetworking #digitalstrategy #influencermatchmaking #globalnetwork #marketingpartnerships #contentcollaboration #onlineinfluencers #creativecollaboration #brandambassadors #socialmediastrategy #digitalcampaigns #influencermanagement #socialgrowth #contentcreatorswanted #streamingtalent #streamingnetwork #influencercollab #businessopportunities

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Not all brand partnerships are created equal! Understanding the difference between influencers and creators is key to a successful campaign. Nadia Bubennikova from Famesters - Influencer Marketing Agency explains the key difference https://lnkd.in/gDeMWw9i Influencers leverage their large followings to drive brand awareness and purchasing decisions. Creators, on the other hand, focus on building communities and passionate followings around their unique content.Who's the right fit for you? #guestpost #influencermarketing #marketing #brandawareness #influencers #creators #martech #martechedge #content #marketingcampaign

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Elevate your igaming ads with these top tips from PropellerAds. Avoid common errors and optimize your campaigns on ad networks today. #PropellerAds #iGaming #UserAcquisition #IgamingAds

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Brands exist only in the minds of consumers. They are the intangible web of mental connections between the brand and a host of possible associations: what we know or have learnt about it, what we have experienced, and what we feel. The job of marketing is to create and feed these connections, and to make sure that the connections have meaning to consumers. Read this article from the 2024 #KantarBrandZ Global Report, as Graham Staplehurst, Thought Leadership Director, Kantar BrandZ, reveals the secret of Meaningful brands: https://loom.ly/RkEfANI

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Discover how brands can bridge the gap between creativity and user-friendly ads! Discover insights from industry leaders at an eyeo-sponsored panel at Cannes, featuring experts from VML, The Acceptable Ads Committee, and Eyeo, where they reveal key strategies to respect user preferences and boost engagement. Don't miss out on innovative examples transforming the ad experience. Read the full article: https://brnw.ch/21wKYD2 #AdInnovation #UserExperience #partnercontent #CannesLions2024 #Cannes2024

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Do you want to stay up-to-date with the latest trends in digital marketing? My colleagues at Kingfluencers have put together a Trends Guide for Q2 2024. Here are the five trends that have been analyzed: 1️⃣ Social media as a search engine 2️⃣ Traditional sectors evolving their marketing 3️⃣ Virtual events and experiences 4️⃣ Back to basics with raw content 5️⃣ Short-form series You’ll find my quote under “ 4️⃣ Back to basics with raw content,” where I discuss how employee ambassadors build brand trust. Here is the download link if you are interested: https://lnkd.in/eg5RteUi

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🚀 How does strategic data organization empower marketers? In marketing, as in organizing a child's playroom, the approach to categorization can greatly influence effectiveness and efficiency. Just as children decide how to organize toys—grouping all action figures together or separating Legos from Star Wars toys—marketers also have the freedom to categorize and organize data in ways that best suit their analysis needs. 🧩 The choice of how to segment data—good, better, best—can make a significant difference. For instance, you could group customer data by demographics or purchasing behavior, or you could dive deeper, segmenting by engagement levels across different campaigns. Each method of organization offers unique insights, and choosing the right one can simplify the process of querying data later, just like finding a specific Star Wars character becomes easier when toys are well organized. 🔍 Once data is strategically categorized, maintaining this organization is key. It allows marketers to efficiently track trends, measure performance, and answer critical business questions with speed. The clearer your data organization, the quicker and more accurately you can retrieve information and make informed decisions. How do you decide on the categorization of data in your marketing strategies, and how does this impact your ability to retrieve and analyze information? #MarketingStrategy #DataOrganization #DigitalMarketing #DataAnalysis #Efficiency

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Is #TikTok your channel of choice for reaching younger audiences? 🤔 While it might seem like the best place to aim your #InfluencerMarketing budget, research shows Instagram’s the world’s favourite platform, and one Gen Z trusts more 💭 Learn how to put these insights to good use in our latest blog: https://bit.ly/4aaJnsr  

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The future of advertising is AI-powered! 🎨 Lots of new Google Ads features announced at the Google Marketing Live 24! 🚀 Roundup of announcements > https://lnkd.in/dgdVCYzv

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