Krystyna Jarek

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Informacje

Let's create a better world of AI!

AI Innovation is an end-to-end approach for AI…

Autor artykułów: Krystyna Jarek

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Aktywność

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Doświadczenie i wykształcenie

  • Booster of Innovation

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Licencje i certyfikaty

Publikacje

Projekty

  • AI Innovation Strategy for Deloitte Central Europe

    –

  • Innovation Management at Deloitte

    –

  • ESG Management Tool. Deloitte

    –

  • Redefinition of Internal Innovation Program at Polpharma

    –

  • ESG for SME - New Business Development at ING Bank

    –

  • Building Innovative Skills at Orange

    –

  • Innovation Framework Implementation at Tauron Group

    –

  • Kampania "Liczą się ludzie" dla ING Bank Śląski

    –

    Koncepcja i realizacja działań PR wokół kampanii "Liczą się ludzie" dla ING Banku Śląskiego.

    Other creators
    See project

  • BOSCH & SIEMENS - category management

    –

    Consulting for Marketing and Sales teams how implement category management in AGD sector

  • Tyskie 5th Stadium

    –

    Project leader for Modern Trade channel.
    Effie Grand Prix 2013.
    https://www.youtube.com/watch?v=rttacnN-xIo

Wyróżnienia i nagrody

  • Strong Women in IT 2023 Global Edition

    Strong Women in IT

  • Positive Impact Startup

    Kozminski Business Hub, Orange, BNP Paribas

  • Bronze Effie 2015 ING Bank Śląski It's the people that count

    SAR Poland

    The repositioning campaign made for strong, well-known brand. The campaign was an answer for the biggest expectations for banks: "banks should be for people". Researches showed that ING is on the top of polish banks to deliver that promise, so campaign "It's the people that count" was the bank manifest of its philosophy (eg. solutions for deaf people: http://bit.ly/1VPtvnF)

  • KTR 2015 ING Bank Śląski Active Advertising

    SAR Poland

    Non-standard communication to influencers to gain credibility of bank communication and increase engagement in the digital activity. How achieved? Along side to ATL campaign (the strategic idea: 'say what you want to do, then start doing it') in digital we invite people to deal with us their goals, which were visualised by the best polish well-known illustrators.
    Credibility and engagement was increased by surprising influencers with visualised their goals (first searched what they want to…

    Non-standard communication to influencers to gain credibility of bank communication and increase engagement in the digital activity. How achieved? Along side to ATL campaign (the strategic idea: 'say what you want to do, then start doing it') in digital we invite people to deal with us their goals, which were visualised by the best polish well-known illustrators.
    Credibility and engagement was increased by surprising influencers with visualised their goals (first searched what they want to do, then secretly illustrated and sent to the owners of the goal).
    Results? High buzz in Social Media and great engagement results in non-emotional, banking category.
    Examples: http://on.fb.me/1juDv46, http://on.fb.me/1ZyfWZ0, http://on.fb.me/1juELUP

  • KTR 2015 ING Bank Śląski Illustartors

    SAR Poland

    Reward for Illustrators taking part in the campaign "It's the people that count". Nearly twenty polish well-known artists visualised Poles goals. Different styles, different interpretations for different goals all in line with the creative idea that all people, at all ages, with their goals, big or small, material or in-material, or themselves or for others. This creative idea was perfectly projected in nearly one hundred and fifty illustrations.
    Examples: http://on.be.net/1K6dXzP…

    Reward for Illustrators taking part in the campaign "It's the people that count". Nearly twenty polish well-known artists visualised Poles goals. Different styles, different interpretations for different goals all in line with the creative idea that all people, at all ages, with their goals, big or small, material or in-material, or themselves or for others. This creative idea was perfectly projected in nearly one hundred and fifty illustrations.
    Examples: http://on.be.net/1K6dXzP, http://on.be.net/1hC7Psn, http://on.be.net/1Na6UuB

  • Grand Prix Effie 2013 Tyskie 5th Stadium

    SAR Poland

    Tyskie 5th Stadium was the biggest marketing project in Poland. The beer #1 has the declining trend in sales and in image from months. It requires great dose of refreshment to rebuild the brand, stop the negative trend and put it on the track for growth.

Języki

  • English

    Biegłość na poziomie zaawansowanym

Organizacje

  • Akademia Liderek Henryki Bochniarz

    Mastermind Organisator & Networking Research

    – obecnie

  • Perspektywy Women in Tech

    Mentor

    – obecnie

  • Polskie Towarzystwo Badaczy Rynku i Opinii

    Członkostwo

    – obecnie

  • Think Tank, Poland

    -

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