Piotr Chmielewski

ROAS CALCULATOR TEMPLATE by me! Incredibly useful for marketers!

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Hello Warsaw! Let's meet at Conversion Conf by Conversion Club tommorow and on Wednesday. Me and Filip will be there to discuss how we can help boosting your email marketing monetization to the next level!🚀

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The moment we were all waiting for is approaching. 🤗 Planning advertising and media landscapes will be even more interesting. Videos will get even higher value. Advertisers and content creators will have even more on their plate. But the final goal is that we all work together towards serving more relevant ads, staying original, taking care of our and our clients' brands and shaping up new success stories in the new era of digital in Slovenia. Let's get the party started. 🎉 P.S. If you are wondering how to plan, kick off and manage the new digital channel, drop me a line. We at Optiweb may know a trick or two and are happy to assist your brand growth. Or we can simply brainstorm together. And yes, thank you Aleph Group, Inc for insightful webinar on the topic!

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𝐈 𝐨𝐧𝐛𝐨𝐚𝐫𝐝𝐞𝐝 𝐭𝐡𝐢𝐬 𝐚𝐜𝐜𝐨𝐮𝐧𝐭 1 𝐦𝐨𝐧𝐭𝐡 𝐚𝐠𝐨 - 𝗦𝗮𝗹𝗲𝘀         £10,342 - 𝗔𝗰𝗼𝘀          31.61% - 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆: TOYS Advertising Challenges: - Keyword stuffing in campaigns led to budget misallocation. - Use of all match types and ad types in campaigns. - Combining branded and generic keywords in a single campaign. Areas of Focus During Audit: Performance Metrics: - Match type performance - Placements - Bleeders - Campaign structure Optimizations Implemented: Emphasis on Organic Ranking: - Continued prioritization of strong organic ranking. - Redirected budget towards campaigns and search terms with higher CVR. - Ceased ad expenditure on inefficient keywords. - Improved campaign and ad group structure for enhanced targeting. ️ Targeted ASIN Strategy: - Pricing Strategy: Focused on products priced higher than ours. - Ratings and Reviews: Targeted ASINs with low ratings and fewer reviews than ours. Outcomes: - Improved exposure and relevance on Amazon. - Enhanced conversion rates (CVR). - Reduced cost per acquisition (CPA). - Increased overall profitability. --------------------------------------------------------------------------- Want boost in sales & control ACOS. I provide complete Amazon Brand Management services dedicated to assisting brands facing growth challenges. DM me for further discussion!

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I'm proud to present the 5th edition of our White Paper, "Russian Digital Market Overview 2024." In a nutshell, Russia's digital market is booming, driven by innovation and resilience. Paid ads and social algorithms are improving, and the rise of programmatic platforms is ushering in a new era of scalable efficiency for digital marketing in Russia. Brands are engaging with their target audiences more accurately, significantly increasing the ROI of advertising investments. How does it work? Our White Paper offers a unique opportunity to learn how to leverage current marketplace tools for your business. It includes key digital analytics, consumer trends, user behavior, and digital forecasts, providing valuable insights for strategic planning. This knowledge will help you identify the most effective areas to invest in digital marketing. Dive into our Industry Report to navigate the Russian digital landscape effectively. It is available at the link https://lnkd.in/dWff9NbS #DigitalMarketing #Russia #MarketingStrategies #BrandEngagement #MarketTrends 

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I spent 3 hours updating the cases in the portfolio) I am surprised at how many wonderful results I have received in the last year 😛📩 for cooperation, write in private) I have been working in the #SMM field for more than 3 years: ✔️ #targeted #advertising (even with budget restrictions) ✔️full account management: analysis of competitors and your target audience, #individual_strategy, #content plan, #graphic_design, #motion_design, #story_design, #visual_concept of #social_networks, etc. ✔️ #branding ✔️ #consultations ✔️development of #lead_magnets, #chat_bots, funnels, warm-ups and everything else that increases your income x3 in the first month ✅ If you are interested in developing your business and increasing your income, please contact me in a personal message so that I can provide you with my resume and cases) #canva #canvas #graphicdesign #target #visual #smm #socialmediamarketing #freelans

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So excited about this! 🔥 With more funding opportunities featured, a whole new design and process outline - you can now get a true sense of Kasm on our new site! Check it out and drop your feedback in the comments 🩷 www.kasmconsulting.com #Marketingforstartups #startupdigitalmarketingservices #startuphelp #startupadvertising #startupconsultant #startupgrowth #digitalmarketing

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Dear friends, Together with Nikita Gnotovs we have created an AI-drive tool for generating social media content – Copy Brain Already now, with CopyBrain you can: 🧠 Generate content ideas 🧠 Generate social media posts 🧠 Generate scripts for Reels 🧠 Generate profile bio description 🧠 Get insights into the pains and problems of your target audience AND A SUPER NEW FEATURE – with CopyBrain, you can analyze your Instagram profile using a screenshot. You upload a screenshot – CopyBrain analyzes it and provides recommendations on what can be improved. I believe our project can be really helpful for your startups’ presence in social media! Try it yourself, it's really cool ➡️ https://copybrain.app P.S. for me it’s a very special project, because we only started to work on it 6 weeks ago and right now we already have 177 users 🚀🚀🚀 this shows how much one can do in such a short period of time if you truly believe in the idea!

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🚀 Are you a Ukrainian startup or scale-up developing cutting-edge solutions, services, or products? Check out funding opportunities from the European Innovation Council and SMEs Executive Agency (EISMEA) #standwithukraine #UkrainianTech #Innovation #Startups #Scaleups #TechSolutions #TechProducts #TechServices #TechInnovation #TechDisruption #TechPioneers

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How to increase OOH campaign to win with the competitors, catch consumers' attention, build interest and then not to loose this built interest and increase te conversion in market share battle. retargetingOOH.com was designed to increase the effectiveness of OOH campaigns and to build the synergy between OOH campaigns and digital world. Global-range, ready to use, using the power of the big data. All with full analytics, including footfall analysis, segments potentials analysis, heat maps, video dynamic analysis and more. We are happy to have our little contribution in building effective global marketing ecosystem and we hope to make the marketing KPIs easier to deliver. We would be happy to share our experience on Polish market with you. CC: Michał Miszkiewicz, Michal Nawrocki, Bartosz Jedrasiak, Martyna Wójcik-Kurzec, Tomasz Domanski, Karolina Dalecka, Alicja Turowska, Ewa Latek, Tomasz Chlebowski, Szymon Dybczak, Artur Domek, Agnieszka Stankiewicz, Magda Łącka, Sylwia Kulakowska, Zoltan KAMILLY, Beata Dziwulska, Nina Schavrovskaya, Jolanta Borowska, Ewa Kierlik, Anna Witerek, Robert Sas, Luiza Arament, Dorota Kotowska, Marcin Dobek, Sylwia Nędziak, Agnieszka Salwa, Maciej Kruszewski, Michał Zygmanowski, Arkadiusz Gwizdek, Przemysław Schwarz, Michał Cabaj, Grzegorz Kogut, Karolina Piotrowska, Izabela Maleszczuk, Michal Sacha, Magdalena Wrotniak, Maciej Swat, Agnieszka Kłysz, Monika Szpadkiewicz

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In the last year we had more than 100 clients in different niches. And there is the main conclusion I made for this time: Meta Ads is about marathon, not a short distance. Always win those who make their approach serious and ready to provide many tests and build their success. So, instead of: - Making fast-start just to run something ⇒ Make proper preparation - Working for one month ⇒ Build a brand and make people trust you - Being afraid of testing new strategies ⇒ Try new approaches and adjust them until they work - Expecting immediate results ⇒ Be patient and consistent, and you will see the results of your efforts over time. You need to remember that Meta Ads is a long-term game. Only those who are willing to invest time and effort into it will ultimately reap the rewards.

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Having worked on 100s of LI Ads Campaigns, and I see a few common mistakes way too often. Here are 5 of them. 1. Too Much Text : 📚 Many ads are overloaded with information. Keep it short and to the point. Example: "Join our webinar to learn more about XYZ." vs. "Webinar: Unlock XYZ Secrets. Join Now!" 2. Lack of Clear CTA : 🚀 Without a clear Call to Action, your audience won’t know what to do next. Example: "Learn more about our services." vs. "Sign Up Today for Exclusive Insights!" 3. Generic Messaging : 🥱 Vague and generic messages don’t stand out. Be specific and unique. Example: "Improve your skills with us." vs. "Boost Your Career with Our Expert Tips!" 4.Poor Visual Appeal : 👀 A good image with an attractive overlay text makes a huge difference. Use contrasting colors and readable fonts. 5. Ignoring the Audience : 🎯 Know who you're talking to. Tailor your message to your target audience. Example: "Great tools for everyone!" vs. "Must-Have Tools for B2B Marketers." Remember, your LI ad image copy is often the first impression potential clients get of your brand. Make it count! : 🚀

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Advantage+ is the best way to run and organize your Meta campaigns. Why even bother with an awareness layer? Let me tell you. 🙂 Only about 3-5% of your audience is “in-market.” This means that 95%+ of your audience simply is not ready to buy right now: ❌ They don’t have the money. ❌ They don’t have the time. ❌ They have other pain-points they want to address. Many marketers assume that awareness Ads “don’t work” because they can’t see any lift to their retargeting campaigns after running them for a month. In other words, they are evaluating them wrong. 🤦 Any awareness strategy needs 3-6+ months to start showing measurable results. And it’s hard to prove just with in-platform data. You need to look at: ✅ Video completion rates ✅ Brand lift studies or survey data ✅ Increase in brand search results and direct traffic It’s also one of the best things you can do for your pixel data. Video Views CPMs are $10-12 compared to $30+ for Conversion Campaigns. This gives your pixel so much more data for the same cost. Which beefs up your Advantage+ campaigns in the long-run. AND gives you the power to drive your own demand. Don’t just wait for the algos to recognize search behavior that tags people as “in-market” for your product. Invest in a strategy that makes a brand the first thing customers think about 𝙗𝙚𝙛𝙤𝙧𝙚 they have that problem. Be Pepsi. Not RC Cola. --- P.S. You need to turn off “Audience Network” when running Video Views because you cannot retarget those views (and rewarded video views are worthless anyway). P.S.S. Many people still don’t understand what content works best for awareness campaigns. Focus on answering these 4 questions: Who are you? Who are you a good fit for? What solution do you provide? What makes you different?

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Today, there is a one-day #protest organized by the Polish #media against the unfavorable - according to the industry - copyright law, which puts the interests of #BigTech above the interests of the media. The campaign's motto is "Politicians, don't kill the Polish media!". As many comments under the information about the protest show, Polish society does not resonate strongly with media initiative. It seems that significant part of the audience do not perceive the main media as really reliable and worth supporting. But what is the alternative? If traditional media disappear, #AI will overtake the information market. And those chatbots will say "здравствуйте ребята!" ("hello guys" in Russian) as according to a NewsGuard the leading AI chatbots are regurgitating Russian #misinformation. According to the test, 10 leading #chatbots was spreading Russian disinformation narratives 32% of the time, often citing fake local news sites as a reliable source! So no matter how critical we are of traditional media, we should remember what the real alternative is. And what language does he speak underneath. https://lnkd.in/dXHFNU-A

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Planning PR activities on the Polish market❓🇵🇱 Without knowledge of the media market and good relations with journalists, it can be difficult. 👀 Or maybe you want to invest in an advertising campaign in traditional media and are wondering whether allocating the entire budget to TV spots is a good way to win the loyalty of Polish customers? 🤔 You don’t have to read the omens any longer – we’ve put together a summary of the most important statistics you should know about the Polish media market. --- 🌍Since 2006, we have been active in PR for global brands in Poland. --- ❓ Any needs or challenges with your PR in Poland? • 📩 DM and we will reply within 48 hours. • 📞 Call us on 0048 788 252 651 • 📧 Or email us on matylda@all4comms.com --- Click link in the first comment below ⬇️⬇️⬇️ --- #PolishPRAgency #MediainPoland #MediaLandscape

The first Live Stream about Affiliate Management is coming up today! Dont miss out to check the Affpal Youtube Channel at 3.30 GMT +2 Milos D. of Yamileads is joining for sharing knowledge about how to manage affiliates proper and what you should avoid. Dont be shy to drop in and ask our expert questions! This episode is proudly presented by Peaky Ads, one of the leading Media Agencies in the performance marketing space and long time content partner of Affpal. Reach out to their CEO Vasilii Gamov if you wanna step up your game (especially for content a class of its own) #affiliatemarketing #affiliatemanagement

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🕹️ Case: 4x Decrease in eCPA in Gaming Vertical through Technical Changes 🎮 At Drago Agency, we always begin with a technical audit. This time, we had a client with a gaming product. After conducting the audit, we identified a common issue in all white-labeled gaming projects: slow redirects across advertising links and low page loading speeds. The First Problem: White-labeled products typically have limited flexibility for code changes, especially on the front-end. However, some modifications are still possible. The Second Problem: The client was initially skeptical about the need for technical changes to improve redirect speeds and product performance. A common question was: "Why do we need users who can't wait 10-40 seconds for our website to load?" For some ad formats and sources, slow redirects aren't a significant issue. For instance, Facebook uses prefetch technology to load the final URL in advance. However, other ad formats, like popunders, lack prefetch technology, and users aren't engaged with any banners or videos about your product before clicking on the ad. After thorough discussions, proving the need for speed improvements, and presenting similar statistics with positive results, we secured the necessary changes on the product side. Thanks to the product team, we implemented all required changes. Here are the results: - 💰 Average eCPA across all segments decreased from $40 to $10. - 🚀 Some segments saw a 5-10x reduction in eCPA. All these improvements were achieved without any ad optimization, solely through technical changes. 📈 Key Takeaways: - Find Technical Problems Early: Conduct detailed checks to find hidden issues, especially in terms of the low speed of landing pages. - Work Together: Get agreement from everyone involved to make needed changes. - Measure and Improve: Work on improvements that directly affect user experience and costs.

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🔥You have 5%, 15% SEO traffic share? You definitely can win much more! When doing SEO profoundly with the correlating tools. 🔥Almost 6 mln. monthly visits and 66% is organic is real not magic:) 🔥 JetOctopus Tech SEO experts team help to make the needed roadmap of optimizations for the next 3 months which will impact your SEO. It will increase, no doubt. 👉 Share your SEO challenges and we will give you Solution. https://lnkd.in/ehCAnyuP

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