Adam Manikowski, PhD

I had the pleasure of participating in the certification of Competence Navigator™. Organizational development tools that verify the level of competence of employees in the most effective way for the organization. As part of the International Coaching Certification.

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🔜 THE KAUFLAND MARKETPLACE IS GROWING 🚀 Since its launch in Slovakia in February 2023, it has won the favor of many customers and has become one of the leading players on the Slovak market. Almost 5,000 registered sellers currently offer products here. And there is more - on August 7th, it starts in Poland, and from September 4th it comes to customers in Austria. With this step, they are joining the marketplaces in Slovakia, the Czech Republic and Germany. Kaufland marketplace is a comprehensive solution that allows sellers to access five countries simultaneously and gain 8️⃣ 1️⃣ million online customers. Ideal for traders who want to grow nationally and internationally 🌍 #Kaufland #KauflandSlovensko #KauflandGlobalMarketplace #eCommerce

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Discover how Ewa Anna Stępień from Kaufland Polska one of our valued customers, shares her positive experience with Caplena! 🚀 Learn how Caplena can streamline your research process and provide valuable insights in record time. Read her article now! #MarketResearch #AI #CaplenaAI

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🎉 Kaufland Slovenská republika v.o.s. achieved 3 victories 🥇🥇🥇 for its new private brand products For thirteen years, the marketing project Consumer Choice has been monitoring, appreciating, and supporting new and innovative products or product lines that are introduced to the Slovak market. The list of awarded products is determined by the results of a survey conducted in Slovakia on a representative sample of 2,000 respondents. The products of our private brand, K-Z lásky k tradícii are so popular among customers that they also stood out in the 2024 Consumer Choice awards. ✔ The title of the best new product in the Meat category was won by the product range of fresh beef, pork and chicken. Five-star premium quality and 100% Slovak origin convinced. The meat comes from animals that were born, fed, bred and slaughtered in Slovakia, where the products are also packaged. ✔ The first prize in the Vegetables category was won by potatoes. ✔ The third award was in the Deli category Cod in mayonnaise sauce, which contains up to 50 percent cod fish, and whose recipe was created according to the specifications of our colleagues. It’s great to see Kaufland’s commitment to quality and tradition reflected in these awards!  #KauflandSlovensko #ZLaskyKTradicii #VolbaSpotrebitelov2024

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📢 I invite you to read my latest article on price wars, "The Aftermath of the Battle," published in the current issue of "Wiadomości Handlowe"! (wiadomoscihandlowe.pl) 📉🛒📰 In the article: ·        Why do price wars occur? 🔍 ·        Specific elements of the current price war? What makes it unique? 🇵🇱 ·        Assessment of short-term and long-term effects 📊 ·        How to defend in the best way against such events? I invite you to read and get in touch if you want to better prepare for such occurrences! 🌟 #pricewar #wiadomoscihandlowe #retail #fmcg #SimonKucher #Strategy #PricingStrategy #Pricing

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Interested in the latest pricing trends in retail? Tomasz Stec will speak at the Retail Trends 2024 Congress with insights on pricing and revenue management for retail. Check more details below 👇 #pricing #revenuemanagement #retail #retailtrends

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I am proud to have had the opportunity to talk about online shopping and shopping behaviour in Slovakia on one of the most watched TV shows "Teleráno". This was a fantastic opportunity to discuss the significant increase in interest in online grocery shopping, particularly over the past 2-3 years. We delved into the rise of q-commerce, which allows for deliveries in just 30 minutes, providing an unparalleled level of convenience for our customers. One of the key points to raise interest of online shopping is the exceptional quality of products, especially in segment of fruits and vegetables. We are committed to ensuring that our customers receive the freshest products in the best quality, which is a critical aspect of our service. Our service is a game-changer in terms of saving time for busy families, particularly those with children. The ability to shop from the comfort of their own home has allowed our customers to avoid the hassle and time consumption of visiting standard grocery stores. This convenience is especially valuable in today's fast-paced world, where time is often a scarce commodity. Although online grocery shopping in Slovakia is still in its early stages, we are witnessing a notable shift in consumer behavior. More and more people are recognizing the benefits of shopping online, from the ease and comfort of placing orders to the efficient and timely delivery of high-quality products. This trend is particularly evident among young families and working professionals who are looking for ways to streamline their routines and maximize their time. Shopping in Slovakia is undergoing a transformation, and we are excited to be at the forefront of this change. By focusing on product quality and customer convenience, we are helping to redefine the grocery shopping experience in our country. As more consumers become aware of the advantages of q-commerce shopping, we anticipate continued growth and innovation in this sector. My appearance in "Teleráno" was a wonderful opportunity to highlight these developments and share the vision for the future of q-commerce (online shopping) in Slovakia. We remain dedicated to providing top-notch products and exceptional service, making life easier and more convenient for our customers.

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"An increasing number of e-commerce retailers are focusing on achieving operational excellence in the last mile of delivery. We surveyed e-commerce logistics specialists, and as many as 70% highlighted visibility and tracking options, while two-thirds also pointed to delivery costs as critical factors in achieving this excellence," says Damian Siusta, Business Development Manager at Postis in Poland. Learn more about our report on overcoming last-mile barriers in the Polish e-commerce sector from the article by DlaHandlu.pl: https://lnkd.in/dJGH9ZrY #Postis #Ecommerce #Retail #Retailers #Logistics #LastMile #Delivery #Poland #Polish

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I follow with interest the latest trends and market results. Recent data published by the National Chamber of Commerce, based on reporting by the Central Statistical Office, provides interesting information on the state of retail trade in Poland. In April 2024, total retail trade turnover amounted to PLN 105.297 billion. This is 1.0% lower than in March of the same year, but at the same time 3.5% higher than in April 2023. The year-on-year increase indicates that the market is growing, despite seasonal fluctuations. Let's take a closer look at the structure of e-commerce turnover, which, according to a report by the NMI, amounted to PLN 7.011 billion. Below is a breakdown of e-commerce turnover by category: 🔷 Textiles, Clothing and Footwear: 16.0% (PLN 1.123 billion) 🔷 Furniture, Consumer Electronics, Household Appliances: 14.1% (PLN 985 million) 🔷 Other: 12.1% (PLN 851 million) 🔷 Newspapers, Books: 10.2% (PLN 714 million) 🔷 Pharmaceuticals, Cosmetics, Orthopedic Equipment: 5.2% (PLN 363 million) 🔷 Food, Beverages and Tobacco Products: 1.7% (PLN 116 million) 🔷 Motor Vehicles, Motorcycles, Parts: 1.5% (PLN 109 million) As @ClawRock team we see huge opportunities in the further development of e-commerce in Poland. The growth of the market requires modern, scalable technology solutions that can meet the growing expectations of consumers. Magento, with its flexibility and wealth of functionality, is the ideal platform for building advanced online stores. #ecommerce #Magento #OnlineShopping #SoftwareDevelopment 

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➡ Why is it worth attending industry conferences? Dominik Kępka, our Business Development Manager, has summarized the April conferences he attended: Warszawskie Dni Informatyki, Poland & CEE Retail Summit, and #Acceler8IT. 👉 Why is it important for us to attend such conferences? 1️⃣ Staying up-to-date with #trends - Attending allows us to keep tabs on the latest trends and innovations in our industry. This is crucial for tailoring our offerings to evolving needs and expectations. 2️⃣ #Networking opportunities - They provide an excellent chance to forge valuable business relationships. That's why we value good networking! 3️⃣ #Support for our experts - Our presence at conferences isn't just about acquiring knowledge; it's also about supporting #Jiters when they present. Sharing expertise and experiences helps us build a stronger #community and solidify our position as industry leaders. Dominik, thank you for representing the #JitTeam at these events!💛 We have more conferences lined up - we'll be at #CraftIT in #Rzeszów on May 25th, and in June, we'll meet at #ITManagerofTomorrow in #Gdynia. #thehumanfactorofIT #conference #warszawa #WDI #WarsawITDays #RetailSummit #konferencjeIT #ITconference #event #meetup #peopleofIT

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Allegro among Poland’s Best Employers 2024! 🎉 For the fourth time, Forbes magazine and Statista have published a list of 300 companies operating in Poland whose achievements in HR have earned them the title of the best employer. We are thrilled to announce that Allegro has secured the 2nd place in the Retail category and ranked 20th overall among 300 listed companies 🧡 📊 The survey engaged 20,000 individuals employed in large companies (with at least 250 employees). They anonymously evaluated their employers through surveys, providing data for analysis and ensuring the independence of the results. Interested in the survey methodology? You can find more details here: https://lnkd.in/dZtteV-Z   #Allegro #goodtobehere

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📣 Meet our colleague Daniel Koždoň at 🇵🇱 E-COMMERCE CHALLENGE 2024 today and tomorrow and find out how our #ecommerce tools can boost also your business. 🚀

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Pushbacks: what will change in the ECtHR jurisprudence on collective expulsions? Two months ago, the C.O.C.G. and Others v. Lithuania case (in which I represent the Applicants) was relinquished by the ECtHR to its Grand Chamber. Now, the case R.A. and Others v. Poland (in which Małgorzata Jaźwińska and Agata Bzdyń represent the Applicants) has also been relinquished to the Grand Chamber. Both cases concern pushbacks (informal removals) of asylum-seekers at the EU borders with Belarus. The double relinquishment is hardly a coincidence. As Maja Lysienia, PhD rightly points out below, the Chamber's jurisdiction can be relinquished when the case invokes a serious question affecting the ECHR's interpretation, or when there may be an inconsistency with the previous ECtHR's judgment. Thus, some change in the Court's jurisprudence - most probably concerning Article 4 of the Protocol no. 4 - may be expected soon. Fingers crossed that the change will be grounded only on the facts and the law, and that it won't be negatively influenced by political stances concerning the protection of EU external borders.

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Financing is - next to regulations - the most important factor encouraging companies to green transformation. As this report shows 👇, there is definitely too little money to implement an effective green change in the global economy. And without financing, with only regulations, the whole project will fail...

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🚨 Kaufland Global Marketplace is less than 30 days away from the launch of Kaufland.pl: The new Kaufland marketplace goes online in Poland on 7th August, with Kaufland.at launching in Austria on 4th September! 🚨 🇵🇱 🇦🇹 More than 2,000 sellers are already aboard and waiting to launch in the new countries. Are you one of them and have you already completed the onboarding process? No? Then now is the time! 🐦Early Bird offer for the first three months following the launch of each marketplace: 💸 0% commission – any sales go straight to your pocket 💸 A combined €1,200 Sponsored Product Ads discount for both marketplaces 💸Additional 3 months free basic fee for Kaufland Global Marketplace Take the opportunity to expand quickly and easily into Poland and Austria and gain access to: 🔹 Fast-growing markets 🔹 Excellent sales opportunities 🔹 Millions of new customers 🔹 Additional revenue Right from the launch of the marketplaces, your offers will benefit from an enormous amount of awareness and the high level of trust placed in the Kaufland brand. With 245 stores, Kaufland is one of the leading food retailers in Poland and has 99 percent brand awareness. In Austria, this figure is over 40 percent, although Kaufland does not have a brick-and-mortar presence there. In addition, Austria’s geographical proximity to countries such as Germany and the Czech Republic, where Kaufland already operates online marketplaces, offers a clear advantage in terms of fast delivery times. So, what are you waiting for? Complete the onboarding process now and break new ground with us in Poland and Austria! 🚀 #KauflandGlobalMarketpalce #eCommerce #Marketplace

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Omnichannel & Loyalty programme in practice! Enjoy:)

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I had a blast last week at Post For Rent Hungary and Kreatív Magazin's joint event, where they discussed how to reach Gen Z successfully. Here are my key takeaways from the presentation of Zoltan Keresztessy, Marketing and Business Development Director of Post For Rent: → The principles of Philip Kotler's marketing mix are still valid today (1. product 2. price 3. place 4. promotion), but the priorities changed: in 2024, there's a more significant emphasis on the promotion and the promoters than the location → In classic media, they created a main idea for one platform (e.g., a TV commercial) and mutated the same thing for other platforms. In digital marketing, each platform requires its own strategy, which gives brands more opportunity to showcase themselves to their audience. → We decide under 2.3 seconds if we'd like to watch a TikTok video. → Every 4th purchase happens on mobile. → 40% of Gen Z users use TikTok as a search engine. → Gen Z's threshold in watch time is 4 minutes on TikTok. → Influencers and creators started appearing in linear media (e.g., TV shows and magazines), which helps drive the younger generation towards these marketing tools. What are your experiences? Would you add something? Leave a comment below if you'd like 👇🏼

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📢 We invite Andrii Shevchuk and Denys Romash from Num8erz to the performance at RAU Expo 2024! 🔹 Topic of the presentation: "Impact of promotional activities on consumer demand" 🔸 Session: "Retail market analytics" ▪️Theses of the speech: ⇨ The dynamics of the recovery of promotional activities in 2023 and at the beginning of 2024 compared to the pre-war level. ⇨ Consumer sensitivity to promotions: analysis of purchasing behavior and preferences. ⇨ Demand switching from other brands: competition between brands. ⇨ Does the promo bring new customers? Examples of different cases and analysis of results. ⇨ Segmentation of buyers according to the level of sensitivity to promos: how to correctly segment the audience for maximum effect. 📍 Where: Kyiv 📅 When: June 12-13 🔗 Registration: https://expo.rau.ua/ 📞 Contact person: Nataliia Pidvyshenna +38 050 313 74 53 #RAUExpo2024 #АналітикаРинку #Ритейл #ПромоАктивності #Num8erz #СпоживчийПопит #Маркетинг #Промо #Аналітика

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