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IKEA Canada’s “Made to Move” Campaign: Revolutionizing Urban Living In June 2024, IKEA Canada, in collaboration with Rethink Agency, launched the compelling "Made to Move" campaign. Addressing the Challenges of Urban Living Montreal’s unique apartment layouts are known for their quirky divisions, making moving in particularly challenging. For many, the inability to fit their cherished furniture pieces into their new homes is a significant disappointment. Highlighting the Convenience of IKEA’s Flat-Pack Furniture IKEA’s “Made to Move” campaign masterfully showcases the convenience and practicality of their flat-pack furniture. The visuals contrast the struggle of maneuvering bulky, pre-assembled furniture through tight spaces with the ease of transporting IKEA’s flat-packed boxes. This stark comparison effectively underscores the advantages of IKEA’s design philosophy. The Power of Visual Storytelling The campaign’s images are a blend of visual humor and clear branding, making them both memorable and impactful. By focusing on common moving frustrations, IKEA effectively communicates the benefits of its products, resonating with a broad audience. The tagline "Made to Move" encapsulates the essence of the campaign, highlighting the ease and practicality of relocating with IKEA furniture. This concise and powerful message ensures that the campaign’s core benefits are clear and easily remembered. IKEA Canada’s “Made to Move” campaign, crafted by Rethink Agency, is a standout example of effective advertising. By addressing real-life challenges and showcasing the unique benefits of their products, IKEA successfully connects with consumers and reinforces its brand promise of practicality and convenience in urban living. Agency : Rethink, Canada CCO : Aaron Starkman CSO : Sean McDonald ECD : Xavier Blais Creative Director : Jonathan Lavoie, Nicolas Quintal Art Director : Mathieu Lacombe Copywriter : Charles Côté, Aman Soin Head of Strategy : Pascal Routhier Strategy : Amy Delafontaine Studio : Frédérick Bailleul Account Service : Catherine B. Mainville, MSc., Queenie See, Kiara Wilson Production: Edith Cayer, Éliane Chartier, April Haffenden Production Company : Shoot Studio Production : Sarah Tanguay, Carmen Elias, Virginie Houde-Briand Photographer : Philippe Richelet Retoucher : Audree Desnoyers Assistants : Seb Miron, Raoul Fortier-Mercier Rigger : Alain Gonzalez Set-Design : Cecile Vinez Director : Lucas Harrison Rupnik Video Editing : Post-Moderne Sound : CIRCONFLEX Media : Carat Director of Marketing Communications : Jacqueline Wark Commercial Activity & Events Leader : Alicia Carroll Marketing Communications Specialist : Nadia Kassam Localization Specialist : Brock Tremblay #advertising #marketingtips #productcomparison #creativity #businessstrategy #branding #digitalmarketing #competitiveedge #letsconnect #socialmediamarketing #socialmediamarketingagency #socialmediamarketingpoland #krakowsocialmediamarketing #marketinginspiration 

The Imitation Jar | Hellmann's & Ogilvy Canada Hellmann’s Unveils “The Imitation Jar” Campaign to Celebrate Brand Supremacy In July 2024, Hellmann’s and Ogilvy Canada launched a captivating campaign titled "The Imitation Jar." This innovative outdoor and print media campaign, which spans across Canada, is a testament to Hellmann’s iconic status in the food industry. The Campaign Concept When you wander through the mayonnaise aisle in any supermarket, you're met with an ocean of blue and yellow labels. These labels may confuse your eyes, but they won't fool your taste buds. The "Imitation Jar" campaign by Hellmann's highlights this reality by showcasing 20 competitor labels, emphasizing that while there are many imitators, none can match the taste of the original Hellmann’s. The Unique Appeal of The Imitation Jar Hellmann’s "The Imitation Jar" campaign underscores the brand's supremacy by boldly displaying competitors' labels. This clever strategy not only celebrates Hellmann’s iconic status but also reinforces the idea that despite numerous alternatives, Hellmann’s remains the unrivaled choice for mayonnaise lovers since 1913. Reinforcing Brand Loyalty and Market Distinction By positioning itself as the benchmark in the crowded mayonnaise market, Hellmann’s reinforces brand loyalty and distinction. The campaign's large-scale outdoor advertisements amplify this message, making a powerful and visually engaging statement that resonates with consumers. Campaign Analysis: A Strategic Masterpiece The "Imitation Jar" campaign by Hellmann’s and Ogilvy Canada is a brilliant example of competitive advertising that leverages visual contrast to drive home its message. By displaying competitor labels, the campaign creates an immediate visual impact that draws attention to Hellmann’s superior taste and quality. This approach not only distinguishes Hellmann’s in a crowded market but also fosters consumer trust and loyalty by reinforcing the brand's longstanding reputation. In a market flooded with imitations, Hellmann’s "The Imitation Jar" campaign successfully asserts that there is, and always will be, only one true Hellmann’s. Hellmanns' Canada Client Names ; Harsh Agarwal, Nicole Hutinec, Lara Wazz Agency: Ogilvy Canada Chief Creative Officer: Francesco Grandi Group Creative Director: Dylan Soopramania Design Director: Miguel de Sousa Copywriter: Andrew Erskine, Phil Gull Art Director: Emmanuel Torres, Pedro Minari Felippe, Helen Giles Visual Artist: Bruno Miranda Co-Director, Production: Alexandre André Chief Strategic Officer: Jeremy Daly Strategy Director: Michael McDonald-Beraskow Account Director: Rohan Mehra #advertising #productcomparison #creativity #businessstrategy #branding #digitalmarketing #competitiveedge #marketinginsights #socialmediamarketing #socialmediamarketingagency #krakowsocialmediamarketing #marketinginspiration  #letsconnect   #producthighlight #consumerattention #campaignanalysis #hellmanns #ogilvycanada

Naked Pizza by Domino's: A Bold Campaign Celebrating Icelandic Tradition This innovative campaign, "Naked Pizza," launched in Finland and Iceland in June 2024, was created by the renowned ad agencies Pipar\TBWA and TBWA\Nordic. In honor of Icelandic Midsummer traditions, Domino’s introduced the limited edition "Naked Pizza." This unique pizza features a minimalist topping: a single basil leaf. The concept aligns with the ancient Icelandic practice of rolling naked in dew-soaked grass, believed to purify the body and prevent illness. On June 24, as Iceland celebrates Jónsmessa—a night filled with folklore where legends say cows can talk and seals transform into humans—Domino’s invites customers to partake in the tradition by embracing simplicity and purity. The "Naked Pizza" was available at all 23 Domino’s locations in Iceland for two days. The Birth of the Naked Pizza Idea "The idea originated when a team of Pipar\TBWA creatives jokingly discussed the concept of a pizza with no toppings, calling it a 'naked pizza'," explains Selma Rut Þorsteinsdóttir, Chief Creative Officer at Pipar\TBWA. "When we connected this idea with the upcoming Jónsmessa and its traditions, it became the perfect fit." Analyzing the Naked Pizza Campaign The "Naked Pizza" campaign by Domino’s is an exemplary model of how cultural traditions can be leveraged to create a memorable and engaging marketing strategy. By tying the product to a unique Icelandic tradition, the campaign not only celebrates local culture but also creates a distinctive brand narrative that resonates with the audience. The minimalist concept of the pizza, featuring only a basil leaf, symbolizes purity and simplicity, effectively capturing the essence of the midsummer tradition. This bold approach differentiates Domino’s from its competitors by offering a product that is both innovative and culturally significant. Agency: Pipar\TBWA & TBWA\Nordic Creative Director: Björn Jónsson Film Director: Snorri Sturluson Copywriter: Kristjan Gauti Karlsson Graphic Designer: Anna Karen Jørgensdóttir Motion Graphics: Ásgeir Tómasson PR - Icelandic media: Lára Ómarsdóttir Chief Creative Officer at Pipar\TBWA: Selma Thorsteinsdottir Project Management: Tómas Heiðar Tómasson Earned Creative Director at TBWA\Helsinki: Paula Sonne Regional Chief Creative Experience Officer at TBWA\Nordic & TBWA\NEXT: Mikko Pietilä Junior Planner at TBWA\Helsinki: Emma Pettersson Landing page: Haukur Mar Hauksson Marketing Manager at Domino’s: Ásmundur Atlason CEO at Domino’s Iceland: Magnus Haflidason Head of Digital at Domino’s: Egill Þorsteinsson #marketingcampaign #advertising #creativity #brandnarrative #culturalmarketing #dominos #nakedpizza #midsummertradition #socialmediamarketing #branding #marketingagency #socialmediamarketingagency #socialmediamarketingpoland #krakowsocialmediamarketing #marketinginspiration #letsconnect #productinnovation #humorinadvertising

Elevate Your Marketing Strategy: Repurpose with Purpose Marketing professionals, let's talk about working smarter, not harder. In a world overflowing with content, standing out requires creativity AND efficiency. Here's your ultimate workflow for repurposing content 🙌: 1. Write a Blog Post 📝   - Your foundation – thorough, insightful, and value-packed. 2. Recreate as an Instagram Carousel 📲   - Visual storytelling to engage your audience with bite-sized info. 3. Republish as a LinkedIn Document 📄   - Share in-depth insights and establish authority on a professional platform. 4. Create as Pins 📌   - Turn key insights into eye-catching graphics for Pinterest. 5. Film Short Reels 🎥   - Capture attention with dynamic, quick-hitting video content. 6. Repost as Idea Pins 💡   - Extend your Pinterest reach with fresh, innovative ideas. 7. Talk About on Stories 📸   - Engage and inform your audience through quick, authentic updates. 8. Send to Email List 📬   - Nurture leads with tailored, valuable content delivered straight to their inbox. Why just stop at one post when you can maximize its impact across multiple platforms? Embrace this seamless workflow, amplify your reach, and see your content thrive like never before. #MarketingStrategy #ContentMarketing #RepurposeContent #DigitalMarketing #Efficiency #ContentCreation #LinkedInStrategy #MarketingTips  #connections #community #letsconnect   #socialmediamarketing #marketingagency #socialmediamarketingagency #socialmediamarketingpoland #krakowsocialmediamarketing #marketinginspiration

'Hunt' | IKEA Portugal & Uzina Agency, Portugal To mark two decades of innovation and presence in Portugal, Ikea has launched a captivating and entertaining ad campaign. This creative initiative, developed by the Uzina agency and directed by martim condeixa from The PLAYGROUND - Production Company, aims to highlight the durability and timeless appeal of Ikea furniture. The core objective of this campaign is to inspire and engage people in discovering the oldest Ikea furniture piece in Portugal. This unique "hunt" is designed to showcase the enduring quality of Ikea products, emphasizing that they are built to last. Almost every Ikea product features a hidden tag containing essential details such as the item’s name, origin, identification code, and production date. The campaign invites participants to locate these tags on their Ikea furniture. To join the fun, individuals simply need to find and photograph these hidden tags and upload the images to Ikea’s website. This submission enters them into a contest for a chance to win a €2,000 Ikea gift card. The search for these hidden tags spans two decades of Ikea’s presence in Portugal, telling a compelling story about the longevity of their products. By discovering the production dates on the tags, many people are surprised to learn that their Ikea furniture has been a part of their homes for far longer than they realized. This innovative campaign not only celebrates Ikea’s 20-year history in Portugal but also reinforces the brand’s commitment to producing high-quality, durable furniture. By engaging customers in this nostalgic hunt, Ikea underscores the lasting value of its products. From a marketing analysis perspective, this campaign leverages several key strategies: Customer Engagement: The interactive nature of the hunt encourages customers to explore their existing Ikea products, increasing brand loyalty and customer satisfaction. Storytelling: By sharing stories of furniture that has lasted for decades, Ikea creates a powerful narrative highlighting its products' durability and timelessness. User-Generated Content: Encouraging participants to upload photos of their Ikea furniture tags helps generate organic content and word-of-mouth promotion. Brand Reinforcement: The campaign consistently emphasizes Ikea's commitment to quality and longevity, reinforcing the brand's reputation in the market. Uzina António Roquette Micael Nunes Beatriz Pinto Alex Paganelli Sofia Perry Almeida Rita Martins Pedro Barroso Beatriz Pinto Gonçalo Teixeira Motta Cláudio Soares Artur Coelho Hugo Reis Ema Caetano Fernando Lopes Empresa de Produção: Playground Design de Som: Mute Sound Design Áudio: @Núcleo Audio MediaCom Portugal Joana Miguel Vanessa Costa Carla Fernandes Dina Rosado #advertising #ikea #brandloyalty #customerengagement #usergeneratedcontent #campaignanalysis #digitalmarketing #creativity #marketanalysis #branding  #letsconnect #marketinginspiration  #advertisingtrends #branding

Absolutely blown away by the simplicity and depth of this insight from Gary Vaynerchuk: "The best marketing strategy ever: CARE." 🌊 In the fast-paced world of marketing, it's easy to become entangled in trends, data, and strategies. Yet, at the core of every successful campaign is a fundamental principle that never goes out of style—genuine care for your audience. It's more than just understanding their needs; it's about truly investing in their success and well-being. When we care, we listen better. We create with empathy. We connect on a human level. To all the marketing professionals out there, let's take this wisdom to heart. Let's prioritize building authentic relationships and adding real value. Because at the end of the day, caring isn't just a strategy—it's the essence of what we do. 💡❤️ #CustomerCare #EmpathyInAction #MarketingWisdom #marketingagency #socialmediamarketingpoland #krakowsocialmediamarketing #connections #letsconnect  #ProfessionalGrowth #GaryVee #Inspiration

Nobody Knows | VIA Rail Canada & Cossette Agency Innovative Train Ad Campaign: No Train Images Needed This professional campaign titled 'Nobody Knows' was published in Canada in June 2024. It was created for the brand: VIA Rail, by the ad agency: Cossette. This year, VIA Rail Canada began introducing new trains. By the end of 2025, all 32 new train sets will be operating between Québec City and Windsor. To raise awareness, VIA Rail collaborated with Cossette to launch a signage campaign called "Nobody Knows." This initiative aims to surprise the public by not showing any pictures of the new trains. The VIA Rail Canada ad campaign effectively uses a minimalist design with bright yellow backgrounds and witty, engaging text to announce their new trains. The split focus between AI commentary, location-specific announcements, and hypothetical online interaction captures attention while emphasizing novelty and accessibility. The consistent messaging across different formats and locations enhances brand recognition and creates a cohesive narrative, effectively drawing attention to the new train services. The "Nobody Knows" campaign by VIA Rail and Cossette demonstrates a clever use of minimalist design and strategic messaging to generate buzz and curiosity. By avoiding direct imagery of the new trains, the campaign leverages intrigue and encourages public engagement through its unique approach. This strategy not only highlights the novelty of the new trains but also emphasizes accessibility and convenience, key selling points for VIA Rail's new service. The use of consistent messaging across various formats ensures strong brand recognition and a unified narrative, making the campaign memorable and effective in raising awareness. VIA Rail Canada Cossette Creative: ANNE-CLAUDE CHÉNIER, Patrick Michaud, Gilles Legault, Jessica Fecteau, Steven Morie, Philippe Brassard, Alena Schwing Strategy: Hugo Martin-Bonneville, Jean-Claude M. Kikongi Account services: Nadja Décarie, Nicolas Girault, Noémie Niang Production: septième - Colette Dumay, Eric Lefebvre Media agency: Touché! #advertising #marketingtips #brandawareness #creativecampaign #minimalistdesign #socialmediamarketing #branding #marketingagency #socialmediamarketingagency #socialmediamarketingpoland #krakowsocialmediamarketing #marketinginspiration #connections #community #letsconnect #strategicmessaging #publicengagement #newtrains #viarail #cossette #campaignanalysis #marketingstrategy

The Campaign ‘The Meal’ | McDonald’s, Leo Burnett UK, and Ready10 McDonald's has taken a bold step in emphasizing the importance of mental health among children during Mental Health Awareness Week (May 13th to 19th). The fast-food giant has temporarily removed the iconic smiley face from their Happy Meal boxes to highlight that it’s okay for children to feel a range of emotions, whether it’s sadness, confusion, or just generally not feeling themselves. The campaign, titled 'The Meal,' includes printed cards displaying different emotions to encourage open and relaxed conversations among children and their families while enjoying their meals. In collaboration with creative agency Leo Burnett UK and PR firm Ready10, McDonald’s designed 'The Meal' to avoid the word 'happy' intentionally. This strategic move aims to address the unrealistic pressure placed on children to always appear happy. Research commissioned by McDonald’s revealed that 74% of parents feel it's important to shield their children from sadness, with almost two-thirds (63%) constantly encouraging their children to be happy. Moreover, nearly half (48%) of UK children feel the need to be happy all the time, even when they don’t want to be. As a marketing agency, we recognize the significant impact and thoughtful strategy behind 'The Meal' campaign. McDonald's effectively uses its platform to address a critical issue, promoting mental health awareness in an innovative and sensitive manner. Key Takeaways Strategic Messaging: The deliberate avoidance of the word 'happy' shifts the focus to a broader range of emotions, making the message more inclusive and realistic. Research-Driven Insights: Utilizing research to understand the audience's perspectives ensures that the campaign addresses real concerns and resonates with its target demographic. Innovative Engagement: The use of emotion cards as conversation starters is a creative approach to fostering open discussions about mental health. Head of consumer comms and partnerships Louise Page Communities and partnerships manager Melodie Richards Consumer PR manager Charlie Madsen-Pilcher Comms agency Ready10 Ltd Managing director David Fraser Managing partner Kate Addy Campaign lead Tom Stroud Director Laura Coleman Senior creative strategist Dana Hanna Social and digital account director Nader Ghahreman Account director Francesca Martin Account executive Sophie Donne Account executive Chloe Phillips Designer Aman Malhi Creative agency Leo Burnett UK Chief creative officer Mark Elwood Executive creative director Andrew Long James Millers Senior creative Helen Rogerson, Owen Hunter Jenkins Creative director Hayley Power Creative director of design David Allen Designer Danny Flint, Charles Crosthwaite Motion design director Carmen Perez Project director Siobhan Mulcahy #advertising #creativity #digitalmarketing #socialmediamarketing #branding #marketingagency  #letsconnect #campaignanalysis #mcdonalds #leoBurnettUK #Ready10

Spend more time outdoors | WeRoad & DUDE Agency In June 2024, WeRoad, a renowned adventure travel brand, unveiled its latest out-of-home (OOH) advertising campaign titled "Spend More Time Outdoors" in the United Kingdom. Created in collaboration with the ad agency DUDE London, this campaign is set to inspire people to break free from their indoor routines and embrace the great outdoors. One of the campaign's standout features is a massive billboard in the heart of Manchester's Piccadilly Gardens. The billboard, which spans an impressive 492 square meters, boldly states, "This ad may spend more time outdoors than you this year." Accompanying this cheeky remark is a striking statistic: the average person spends only 10 days outdoors annually. By encouraging viewers to "beat this billboard," WeRoad aims to spark a desire for more outdoor exploration and adventure. The call to action is clear: venture outside more often and join WeRoad's small group adventures worldwide. This initiative aligns perfectly with WeRoad's mission to bring solo travelers together for unique, once-in-a-lifetime experiences. Expansive OOH Campaign Across Manchester The Manchester-focused campaign marks WeRoad's second major OOH initiative in the city. Beyond the giant Piccadilly billboard, the campaign extends to 304 high-visibility locations throughout Manchester. This includes bus stops, tram stops, pedestrian walkways, roads, and train stations, utilizing a mix of static and digital formats. Analyzing the "Spend More Time Outdoors" Campaign WeRoad's "Spend More Time Outdoors" campaign is a textbook example of effective OOH advertising. The use of large, eye-catching billboards in high-traffic areas ensures maximum visibility. The clever messaging not only engages passersby with humor but also provokes thought about personal lifestyle choices, effectively bridging the gap between brand message and consumer action. By focusing on the common issue of spending too much time indoors, WeRoad taps into a universal desire for more outdoor activity, making their message both relatable and actionable. So, the next time you pass by one of their striking billboards, remember the challenge: "Beat this billboard" and spend more time outdoors. WeRoad in-house marketing team & DUDE London Pictures: WeRoaders IRL UK media buying, UK Marketing Manager: Justyna Chlopecka Chief Marketing Officer, WeRoad: Fabio Bin Executive Creative Director, DUDE: Curro Piqueras Creative Team: Joe Ribton Sophie Becker Tomás Gianelli O’Ryan Hamish Day Anna Harvey Lorenzo Sala Adriana Sabia Margherita Galluzzo Media space provider: JCDecaux UK, Global, blowUP media #advertising #marketingtips #productcomparison #creativity #businessstrategy #branding #digitalmarketing #competitiveedge #marketinginsights #producthighlight #consumerattention #campaignanalysis #oohadvertising #letsconnect  #travelmarketing #adagency #goodadsmatter #findyourunordinarystory #branding

Eat the code | McDonald's & Cossette Agency Canadian McDonald's launched binary code advertising for IT professionals so they don't forget to eat. Canadian McDonald's, in collaboration with the Cossette Agency, has launched a unique advertising campaign called "Eat the Code" aimed at IT professionals, ensuring they don’t forget to take a break and enjoy a meal. This campaign ingeniously integrates binary code to appeal directly to the tech-savvy community. The "Eat the Code" campaign is a brilliant fusion of technology and fast food, utilizing binary code to create a pixelated burger image. Launched in Canada in June 2024, the "Eat the Code" campaign was a collaborative effort between McDonald's and the Cossette Agency. The primary objective is to connect with developers who often become deeply engrossed in their coding work, reminding them to take a break and enjoy McDonald’s offerings. Central to the campaign is a promotional website that cleverly embeds offers within lines of code. This interactive approach allows users to order their favorite McDonald's items without leaving their computers, catering specifically to the habits and preferences of IT professionals. McDonald’s "Eat the Code" campaign is a testament to the brand’s innovative approach to connecting with a niche audience. By merging the worlds of technology and fast food, McDonald's successfully captivates the tech community, offering them both entertainment and convenience in their busy lives. Senior Marketing Director, Brand Strategy: Melissa Hains Marketing Director: Suzanne Grondin Regional Marketing Supervisor: Noémie Duchesne  Marketing Director, Brand Strategy: Rebecca Smart Social Lead & Brand Manager: Catherine (Qirui) Gao  Social & Brand Specialist: Nezariel Scott Social & Global Campaigns Manager: Fatma Othman Creative Agency: Cossette Media Agency: OMD Worldwide PR Agency: Weber Shandwick Executive Creative Directors: ANNE-CLAUDE CHÉNIER, Alexandre Gadoua Creative Director: Richard Rochette-Villeneuve Creative: Nadine El-Whidi, Souléman Diallo, Mehdi Sedira, Fany Thourain, Sébastien Forget, Rosalie Lacroix, Timothy Kotzerke, Jean-Louis Mainguy, Clément Ginon, Zeina Samaha VP, Strategy: Chris Bergeron (elle/la) Strategy: Cleo Tellier, Antoine Cormier Social Analyst And Community Managers: Farah Chaou, Hayley Green Social Analyst: Niki Coulson Senior Director, Digital Business Lead: Marie-Michèle Coulombe Developers: Cédric Marcelly, Louis-Émile Vromet Agency Production: Anthony Gratton, Oceanne Langlois, Delphine Legault, Martin Lemay, Isaac Baulne, Annie Turcotte #advertising #marketingtips #productcomparison #creativity #businessstrategy #branding #digitalmarketing #competitiveedge #marketinginsights #socialmediamarketing #branding #marketingagency #socialmediamarketingagency #socialmediamarketingpoland #krakowsocialmediamarketing #marketinginspiration #connections #community #letsconnect  #producthighlight #consumerattention #campaignanalysis