Happened upon the Decoding Decisions research by Google? 🧐 One of its chapters elaborates on typical biases influencing customer shopping behavior. To get you the gist, the six major biases are: 1. Category heuristics. In a nutshell, this is a rule of thumb helping us to narrow down the search for product alternatives to fewer items. Like it works with choosing a phone by camera megapixels and data capacity exclusively. 😎 2. Authority bias. Quite self-explanatory, this regards our tendency to change our opinions due to someone’s “authority advice.” 🤓 3. Social proof. That is, when we are in two minds about something, we tend to copy other people’s actions or choices. 🤔 4. Power of now. If we want something, we want it now, not a week later. Meaning, putting a client on a waiting list can ruin your chances of selling them the product they want instantly. 🤩 5. Scarcity bias. Availability time, quantity, or access limits make us want the product even more. Similar to how a close deadline makes us stop procrastinating. 😝 6. Power of free. Basically, the price of zero drives us crazy. We tend to grab an offer at $0, even if a much more valuable one costs slightly more than zero. 🤑 See, there are names for what all of us do every day as we shop 😅 https://lnkd.in/gXrBjKe #purchasebehavior #eCommerceteam #b2bcommerce #marketingtips
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