Customer insight

Affinity Solutions is the leading consumer purchase data and insight solution, helping financial companies and brands analyze customer behavior for growth.

Whether deep consumer insights or delivering seamless and secure customer experiences, an identity management solution could help businesses stay ahead of the curve. Let’s uncover some of the top reasons your business needs an identity strategy.

Imagine if at the start of every new project, you had to forget everything that you know about customers within that domain. It would be a crazy way to work and yet many teams do just this. Find out how a customer insights repository can help you to avoid this craziness and how to build one using free tools such as airtable and Reframer.

Gartner predicts that, by 2020, poor customer experiences will destroy 30% of digital business projects. Will yours be one of them? What does it mean to be customer centric? Customer-centric organizations understand the unique problems and expectations of their customers as well as the context of those needs. They then consistently deliver products and services that meet those expectations.

Optimize customer relationships with the top CRM software. Streamline sales, track interactions, and enhance customer engagement. Unlock valuable insights for personalized experiences and efficient business growth. Explore the top CRM solutions tailored to your needs.

Uncover the meaning and significance of marketing analytics in our comprehensive guide. Understand how this data-driven approach involves analyzing and interpreting marketing performance data to make informed decisions, optimize strategies, and improve overall marketing effectiveness. Essential for modern marketers focused on results-driven strategies.

It may not seem sexy, but consistency is the secret ingredient to making customers happy. However, it’s difficult to get right and requires top-leadership attention.

Learn how to improve your customer support process and provide a better customer experience that will fuel your business growth.

The University of Michigan in Ann Arbor has developed a new way to optimize the training of deep learning models lowering energy demands.

The customer is going to be as right in 2030 as they were in 2010, and businesses need to know exactly how to respond to a consumer base increasingly demanding better experiences.