Strike Social

Meta Advantage Campaign Budget (formerly Campaign Budget Optimization) offers a promising solution to the age-old challenge of allocating ad spend effectively. However...👇 👉 (Follow us for more Meta Ads tips and best practices!) By automating budget distribution, CBO aims to prioritize high-performing ad sets. However, without proper oversight, advertisers risk common pitfalls hindering campaign success. ➡️ Swipe to see these mistakes and learn more actionable strategies to optimize your Meta Advantage campaign budget. Thank you, Giesele, for sharing these! Data-driven decision-making, continuous monitoring, and effective utilization of Meta's tools are essential for optimizing budget allocation and achieving campaign success. 💡 Remember, while CBO offers automation, human oversight remains crucial for maximizing ROI. Blog: https://lnkd.in/g-nbsNwE Meta for Business #metaads #facebookads #metaAI #targeting #metaadvantage #digitalmarketing #paidsocial

What's New In Google? Google Updates: Read the latest news about the platform 🗒 👉 (Follow us for more Google updates!) 📈 Alphabet Exceeds Q2 Revenue and Profit Forecasts, Boosted by Ads and Cloud Alphabet Inc., Google's parent company, has surpassed second-quarter revenue and profit projections, driven by a surge in digital ad sales and strong demand for cloud computing services. Ad sales rose 11% to $64.6 billion, fueled by major events like the Paris #Olympics and significant elections. Net income climbed 28.6% to $23.6 billion, exceeding expectations of $22.9 billion, while total revenue grew by 14% to $84.74 billion, outpacing the forecast of $84.19 billion. YouTube ad sales also saw a notable increase, jumping 13% to $8.67 billion, and cloud computing revenue surged 28.8% to $10.35 billion, beating the anticipated $10.16 billion. 🎒 Google Shares Tips to Boost Back-to-School Sales As the back-to-school season approaches, Google has shared four strategies to boost retail sales: targeting budget-conscious shoppers and integrating online and in-store experiences. Recent data shows the importance of price and promotions for consumers, with 77% of U.S. shoppers prioritizing retailers that offer the lowest prices and 79% valuing good deals, discounts, or promotions when deciding where to shop regularly. First, Google's new automated discounts (beta) optimize sale prices in Shopping ads and product landing pages. Second, retailers can add promotion assets to various campaigns, including redeemable coupons on Google Maps. 🛡️ Google Ads Now Provides Personalized Support for Enhanced Conversions Google is rolling out personalized support for enhanced conversions in select Google Ads accounts, addressing privacy and regulatory challenges. Advertisers can now schedule consultations to discuss precise tracking methods that respect user privacy amidst the phaseout of third-party cookies and new regulations like GDPR and CCPA. As Thomas Eccel shared, the new notification in Google Ads guides users to book appointments with technical support via a "Get started" button, leading to the Google Help Center. (via Thomas Eccel, MediaPost, and Google) *source links in the comment section 👇 Think with Google #Alphabet #YouTubeAds #CloudComputing #BackToSchool #ShoppingAds #Socialcommerce #digitalmarketing #google #updates

Strike Social's Associate Digital Media Director, Giesele, breaks down the recent Meta updates designed to help businesses advertise more effectively. ⬇️ 👉 (Message us for a personalized Meta Ads strategy!) In the video, Giesele discusses the latest updates from Meta, including expanded capabilities of Catalog Product Ads. 💡 Tired of static product ads that don't capture attention? A new video ad option has been launched. These updates can save media buyers time and boost performance by automating video placements and targeting. 👉 Curious to see how these features can help you streamline your campaign process? Watch the video and share it with your team! Meta for Business #metaads #facebookads #instagramads #digitalmarketing #advertising

What's New In TikTok? TikTok Updates: Read the latest news about the platform 🗒 👉🏻 (Follow us for more TikTok updates!) 📷 TikTok Introduces Custom Thumbnails for Clips As Matt Navarra showcased, you can choose a specific frame from your video to be the thumbnail image within the app's upload flow. Alternatively, you can tap the "Upload" option to add a custom visual for your hero image. This enables you to create your own still image thumbnails in other apps, like #CapCut, and then upload them as your cover image. This new feature could enhance your visibility in Search and on your profile, offering standout visuals that capture attention. 📱 TikTok Tops Social Media Time for Most U.S. Adults According to a forecast, US adults aged 18 to 54 spend more time on TikTok than on any other popular social platform. Looking ahead, Gen Z adults (ages 18-24) are projected to spend an average of 77 minutes per day on the platform next year, nearing the time they allocate to linear TV, which is 86 minutes daily. However, the growth rate of time spent on TikTok by this age group is slower than that of other generations. ♫ TikTok Teams Up with DistroKid to Boost Emerging Musicians TikTok is making strides to assist independent musicians in establishing a presence on the platform through a new partnership with DistroKid. This collaboration allows DistroKid artists to build their TikTok profiles from the promotion platform effortlessly. DistroKid, a key database for independent musicians, now offers a streamlined process for creating a TikTok profile. Research indicates that TikTok users are significantly more inclined to discover and share new music on the app. Furthermore, 75% of users find new artists through TikTok clips. This influence is so profound that publishers are renaming tracks to align with TikTok trends, and the platform has even revitalized the careers of veteran musicians. TikTok for Business (via Matt Navarra, EMARKETER, TikTok for Business ) *sources in the comment section #tiktok #creatoreconomy #digitalmarketing #socialmedia #influencers

AI at Meta introduced Advantage+ Audiences as a simpler way to reach your target market. But is it right for everyone? 👇 👉 (Follow us for more Meta Ads tips and best practices!) Many advertisers hesitate to use this new tool or don't get the most out of it. Are you one of them? Our Meta Ads Expert, Giesele, shares her insights on when and how to use Advantage+ Audiences effectively. While it's tempting to let Meta's AI do all the work, understanding the nuances of this tool is critical to achieving your campaign goals. Meta Advantage Audience simplifies targeting, offers ease of use, and can potentially save money, but it's not a one-size-fits-all solution. 💡 Read the article, and we'll guide you through optimizing your campaigns to achieve the best results. ⬇️ Meta for Business #metaads #facebookads #metaAI #targeting #metaadvantage #digitalmarketing #paidsocial

Managing multiple ad campaigns can be overwhelming. But what if there was a way to streamline your workflow and save precious time? 👇 (♻️ Repost to share the news!) Meta's Quick Views allows you to create and instantly access your most frequently used filters in Ads Manager. Whether you're optimizing for clicks, conversions, or brand awareness, this customizable tool helps you focus on what matters most. Now, your Quick View will be conveniently located at the top of your Ads Manager for easy access. You can create Quick Views for a variety of purposes, such as: - Analyze campaign performance - Identify top-performing ad placements - Refine audience targeting - Track specific campaign objectives - Filter Campaign Names Learn how to set up Quick Views in Bram's post. 👇 💬 Have you tried using this feature? Meta for Business #metaads #meta #facebook #facebookads #advertising #digitalmarketing

What's New On Meta? Meta Updates: Read the latest news about the platform 🗒 👉🏻 (Follow us for more social media updates!) 🎬 Meta Enables Post-Publication Facebook Reels Editing Facebook has unveiled a new feature that empowers users to edit their Reels even after publishing. This enhancement allows for modifications in three areas: description, cover photo, and privacy settings. This feature gives creators more flexibility over their content, enabling adjustments without deleting and reposting. To utilize these editing options, users should ensure their Facebook app is up to date. 📝 Meta Expands Instagram Notes to Reels and Feed Posts Instagram has broadened its Notes messaging feature, allowing users to leave Notes on Reels and feed posts. Users can add a note directly from the messaging menu on Reels, providing a new way to engage with friends. Similarly, followers can attach a note to feed posts, functioning like a virtual Post-It message on updates. Initially launched as an inbox-only feature, Notes has now extended to profiles with enhanced functionalities. Testing for Notes on Reels and feed posts began in May. ⛔ Meta Adds New Blocking Options on Instagram Instagram has rolled out new features to bolster user control over interactions following comment deletions. Users now have two additional options: block new comments and block accounts. These enhancements offer users more granular control over their interactions, enabling tailored responses to unwanted comments. The features are currently being deployed to Instagram users. Ensure your app is updated to access these new options. (via Swipe Insight, Social Media Today, LLC) *sources in the comment section Instagram, Meta for Business #meta #facebook #instagram #updates #creatoreconomy #influencermarketing #influencers #creators

The back-to-school rush is on, and this year's spending is expected to soar 3.2% to a record $81.16 billion. To capture a bigger slice of this massive pie, brands must get a head start. Position your brand as the go-to choice for busy shoppers with a well-timed marketing campaign. Here's how... 👇 ➡️ (Follow us for more YouTube Ads tips!) With $41.5 billion spent last year and an influx of 300,000 international students, the potential is huge. But how can you make the most of it? YouTube Ads can help you: - Maximize Awareness: YouTube’s vast content can help you reach a wider audience. - Drive Consideration: Utilize video view campaigns for optimal performance and efficiency - Drive Conversions: Implement Video action campaigns and Demand Gen for maximum impact. YouTube ads can be a powerful tool to reach students and parents alike, so avoid these common mistakes that can hinder your campaign's success. Thank you, Raúl Arturo Robles Ferrer, for sharing these tips! #bts #backtoschool #youtubeads #advertising #backtoschool2024

Back-to-school sales are set to rise by 3.2% this year, reaching $81.16 billion! Ecommerce will play a huge role, with $28.34 billion expected from online sales—a 34.9% share. 📚 💡 Key Insights: - Ecommerce Growth: Up 11.6% from 2019, with 66.6% of shoppers turning to online retailers. - Hybrid Shopping: 31.6% will use curbside pickup, and 31.2% plan to click and collect—both up significantly from last year. - Early Shopping: One-third of US adults started shopping by early July, thanks to major July sales events. - Consumers plan to spend $475 on average this year, a 21.8% jump! Value remains key, with 57% hunting for sales and deals. 💡 Why Google Product Studio? - Dynamic Seasonal Campaigns: Instantly adapt product imagery to match seasonal trends or holidays, like back-to-school. - Consistent Branding: Maintain a cohesive visual identity across all marketing channels with ease. - Cost-Effective Creativity: Reduce reliance on costly photoshoots by generating fresh visuals on demand. - Optimized Performance: Create multiple ad variations to test and refine your campaigns for maximum impact. Product Studio helps you enhance ad backgrounds effortlessly, making your ads stand out on both desktop and mobile. 👉 Download our free setup guide and learn how to use Product Studio to create engaging back-to-school ads that capture attention and drive sales: https://lnkd.in/gq6z-vW6 Think with Google #backtoschool #advertising #paidmedia #socialcommerce #ai #shoppingads

Don't overlook the pre-holiday peak! Is your influencer marketing agency prepared for the post-Prime Day rush? 👇 👉 (Hit our inbox, and let's build your paid media holiday strategy together!) While the holiday season is on everyone's radar, the real opportunity lies in the months leading up to it. Post-Amazon Prime Day and Back-to-School are your chance to: - Gain invaluable consumer insights - Identify emerging trends - Optimize campaigns for maximum impact Maximize ROI and set the stage for holiday success. Want to learn how to reduce costs during peak retail seasons? ➡️ Check out our latest article! #influencermarketing #creatoreconomy #socialmedia #paidsocial #advertising #holiday #retailmarketing #amazon #backtoschool