marketing
How a top CMO keeps up with '5 meetings every hour' at Cannes Lions: 'My calendar looks insane'
Shachar Orren -- co-founder, CMO and CRO of video tech platform EX.CO -- is helping publishers find ways to monetize video, a vital part of a modern media company’s business....
Hyundai's chief marketing officer on why her company is investing in electric vehicles
The brand has become the second largest seller of EVs in the US, just after Tesla, and is the third largest automaker in the world.
Travis Kelce crafts Taylor Swift-inspired friendship bracelets in NFL's 'Easter Eggs' cartoon
The NFL and Nickelodeon partnered to promote the league's slate of Christmas Day games, including the Chiefs' face off against the Las Vegas Raiders.
Sophie Turner blasts Ozempic weight-loss ads in subway stations: 'WTF?'
The drug was initially developed to treat diabetes but since has been taken over by celebrities as a quick-fix solution for unwanted pounds.
Top execs at Cannes Lions bash set sail for Monaco
“After the pandemic, it’s a reset,” an exec said. “We’ve all been holed up in our apartments … and so with COVID abating, this is the time to engage.”
How rebel ad exec Stan Cornyn turned Warner Bros. into rock's hottest label
The headline was brutally honest, reading: “How We Lost $35,509 on the ‘album of the year’ (dammit).” The advertisement described how Warner Bros. Records had poured a huge amount of...
Real-life 'Emily in Paris' dishes on French workplace culture and sex
Emily Jackson is a young, single, fabulous American working in marketing in the French capital who boasts a massive following on Instagram — meet the real-life "Emily in Paris!"
Michael Kassan says Cannes Lions is 'as robust as ever'
Michael Kassan, who runs media and marketing consultancy Medialink — acquired by Cannes Lions owner Ascential earlier this year — observed, “We have a lot of content players dancing around...