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Amazon Prime Day 2023: Dates, early deals and what to expect for this year’s sale

Summer is officially here — and some of Amazon’s hottest deals are soon to follow.

The mega-retailer announced Wednesday that its highly anticipated Prime Day sale will run from July 11 to 12 this year, bringing a bevy of discounts from top brands.

Not an Amazon Prime member? There’s still time to sign up for a 30-day free trial before (or on) the big days to ensure you’ll be able to shop the savings — and score benefits like Prime Video to boot. 

Previous Prime Days have seen sales on a slew of celebrity favorites, with the 2022 deals alone including everything from Hollywood-loved beauty buys to royal style staples.

And while we still have weeks to wait for this year’s markdowns to start, the site is already offering plenty of pre-Prime Day deals on A-list-loved brands.

Below, get a head start on shopping with seven products from celebrities’ favorite companies.

Apple AirPods Pro 2nd Generation ($200, originally $249)

Apple AirPods
Apple/Amazon

While keeping your ears open for the latest deals, score Apple Airpods for 20% off.


Embryolisse Lait-Crème Concentré ($23, originally $50)

Embryolisse cream
Amazon

This deeply discounted moisturizer is loved used by everyone from Kim Kardashian to Lady Gaga, the latter of whom once told Allure it does double duty as a makeup remover.

Meanwhile, Sydney Sweeney once called it “one of the only creams that I’ve found that helps my skin keep makeup in place” in a Vogue interview.


Levi’s High Waisted Mom Jeans (from $32, originally $80)

A model in Levi's jeans
Amazon

Celebrities regularly ditch designer denim for classic blues from Levi’s. Shop this high-waisted style at its lowest price in 30 days.


Brady Zero Weight Jogger ($69, originally $125)

navy joggers
Amazon

While the Super Bowl of Amazon shopping is still on its way, Tom Brady’s namesake menswear brand is deeply discounted on Amazon right now.


Barefoot Dreams CozyChic Cable Shawl (from $116, originally $194)

A model in a black sweater
Barefoot Dreams/Amazon

Among the many celebrities dreaming of Barefoot Dreams? Everyone from Oprah — who calls the brand’s robe a “favorite” — to Hailey Bieber and Khloé Kardashian, who are obsessed with its blankets. In the lead-up to Prime Day, score this soft sweater at its lowest price in 30 days.


Superga 2750 Cotu Classic Sneaker (from $23, originally $65)

Superga sneakers
Amazon

Looking for shoes fit for a princess? Save on the kicks Kate Middleton counts as a style staple, as do celebrities like Emily Ratajkowski.

Sergio Hudson Double Breasted Blazer ($898, originally $1,795) 

A purple suit
Sergio Hudson/Amazon

Designer duds are also discounted on Amazon’s Luxury Stores right now, including pieces from Sergio Hudson — a favorite of stars like Beyoncé to Blake Lively.

“My inspiration always comes from women, from women that I’ve known in my life to iconic women in pop culture,” the fashion designer recently told Page Six Style of his work.


Adidas Cloudfoam Pure 2.0 Running Shoe ($45, originally $75)

A white adidas sneaker
adidas

Keeping up with the Kardashians’ gym style? Khloé once snapped a mid-workout selfie in a version of these bestselling sneakers, which have over 81,000 largely positive Amazon reviews.


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