Just call it one of his “Bear” necessities.
The Dyson Airwrap Multi-Styler ($600) has been making both literal and figurative waves on social media as of late — all while racking up a celebrity fan base that’s practically a who’s who of Hollywood.
Among the TikTok-loved tool’s latest devotees? Jeremy Allen White, whose luscious curls on the 2024 Golden Globes red carpet proved the viral device isn’t just for long locks.
“I wanted to accentuate Jeremy’s natural hair texture and curls so that they stayed polished all night long,” his stylist, KC Fee, tells Page Six Style of the look.
The hair pro also applied Navy Swell Hair Styling Cream ($35 $30) before and after curling “to give the hair a healthy, hydrated feel.”
The star of “The Bear” (and newly minted Clavin Klein model) wasn’t the only one reaching for Dyson pre-Globes this year, however, as hairstylist Aviva Jansen Perea used the Airwrap on America Ferrera’s flipped-up bob.
Designed to dry, curl and straighten all in one, the glam gadget’s been praised by everyone from Khloé Kardashian to Lindsay Lohan over the years.
Most of its over 500 Amazon reviewers are equally enamored, as the product’s racked up a 4-star rating. (One customer even raved that it leaves “hair looking like I just left the salon.”)
It’s not the only Dyson product in stylists’ arsenals; Selena Gomez’s slicked-back Golden Globes bun was also achieved using the brand’s trendy tools.
“The goal is to have your hair as shiny and smooth as possible before pulling it back,” her hairstylist, Marissa Marino, tells Page Six Style of how to re-create the look. “The Dyson Airstrait ($499) will help you achieve this.”
When it comes time to lock it all in, Marino recommends pulling your front pieces of hair into a ponytail and finishing off the look using Living Proof Style Control Hairspray ($32).
With awards season continuing to heat up, one thing’s for sure: It won’t be rare to spot Dyson-styled hair on the red carpet.