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Hailey Bieber steps out in crop top, sans security for appearance at Matilda Djerf pop-up

Fans of Matilda Djerf were stunned when fellow “It” girl Hailey Bieber made an unexpected appearance at the Swedish influencer’s NYC pop-up shop.

An eyewitness tells Page Six Bieber arrived at the buzzy Soho location without security on Saturday afternoon, simply strolling in from the street with a friend.

The Rhode Skin mogul, 26, wore a gray crop top, which exposed her toned abs, with denim shorts and an oversized black jacket.

She accessorized with a large “B” necklace, dark shades, gold earrings and bright red pumps. She also had her brunette tresses pulled back into a claw clip.

“She looked around the Djerf Avenue pop-up while chatting to Matilda,” one eyewitness tells us.

Hailey Bieber supported Matilda Djerf at her NYC pop-up shop. ThePrintupList/tiktok
She arrived at the SoHo location without any security. theprintuplist/tiktok
The Rhode Skin founder cut a casual figure while shopping and sipping on coffee. ThePrintupList/tiktok

“She was sipping on a Bluestone Lane iced coffee and asking Matilda questions about the clothes in store.”

The insider also notes Bieber picked up the popular Tie Tank Top, along with several other items from Djerf’s collection.


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A few lucky fans, who had been waiting in the hours-long line to enter the pop-up, got a glimpse of the supermodel while she shopped.

Djerf boasts more than 3 million Instagram followers.
The Swedish influencer has turned her fashion brand into a multi-million dollar business. matildadjerf/instagram

Hailey, who wasn’t joined by husband Justin Bieber for the outing, also took to her Instagram Story to share a short clip from her visit.

“Came to see Angel @matildadjerf,” she captioned a video, which showed the European fashion icon, 26, posing in a black mini dress.

It seems Hailey was returning the favor to Djerf, who supported her last week at Rhode Skin’s launch event.

Hailey, who was out and about in NYC all week, also attended the US Open with husband Justin Bieber. REUTERS

Justin was also in attendance to celebrate the release of Hailey’s limited-edition Peptide Lip Treatment ($16) in strawberry glaze, however he made headlines for all the wrong reasons.

While his wife went full glam in a red mini dress with matching heels, the “Yummy” singer, 29, arrived in a gray hoodie, baggy shorts, yellow Crocs and a pink trucker hat.

The Grammy winner looked slightly more dressed up on Friday when he was spotted at the US Open in pair of denim jeans and a leather blazer.