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Selena Gomez deletes ‘OMITB’ post after being called out for breaking strike rules

Selena Gomez deleted an Instagram post after accidentally breaking the rules of the ongoing actors’ strike.

Gomez, who is the third most-followed person on the social media platform, recently shared a black-and-white photo from the set of “Only Murders in the Building” to promote Season 3 of the Hulu series in which she stars.

“Missing and waiting @onlymurdershulu,” the multi-hyphenate, 31, captioned the since-deleted upload, which violated SAG-AFTRA’s clearly stated order to all members to withhold participation in and promotion of any productions in film or television made under a SAG-AFTRA agreement.

This includes giving interviews, sharing content and being present for premieres as well as attending festivals, awards shows and conventions.

Selena Gomez deleted her “OMITB” Instagram post after being called out for breaking SAG-AFTRA strike rules. HULU
“Tone deaf,” one critic commented beneath the upload, as others branded the move “just so inconsiderate.” selenagomez/instagram

“girl the sag strike????” one critic commented, as another added, “you are still on strike, delete it for your own good!!!”

“Tone deaf,” someone else remarked, which was followed by others who branded the move “just so inconsiderate.”

“This is direct violation. You’re not supposed to mention your work, any work ’cause social media posts equal to promotion of said work. She is in BIG trouble. Possible blacklisting ’cause this is DIRECT VIOLATION of the promotion rules. Yikes,” a fifth netizen pointed out, while yet another dissenter suggested the actress “stick to the rules, or ship out.”

Gomez violated the labor union’s order to all members to withhold participation in and promotion of any productions in film or television. selenagomez/Instagram

Reps for Gomez and SAG-AFTRA did not immediately respond to Page Six’s request for comment.

The dual labor union — which covers both the Screen Actors Guild and the American Federation of Television and Radio Artists and represents more than 160,000 movie and TV stars — has been on strike since last month after it was unable to reach an agreement with the Alliance of Motion Picture and Television Producers (AMPTP) — the trade association that represents more than 350 major studios and streaming giants — for proper compensation, benefits and protection.


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Meanwhile, the Writers Guild of America (WGA) — which represents 11,500 screenwriters — has been on strike since May over similar demands, all of which has brought Hollywood to a screeching halt.

Gomez co-stars in the Hulu murder-mystery series alongside Martin Short and Steve Martin. AFP via Getty Images

Then earlier this month, SAG-AFTRA publicly backed “Real Housewives of New York City” alum Bethenny Frankel’s efforts to unionize reality stars and end “exploitative practices” within the industry.

In a lengthy memo titled “SAG-AFTRA Statement on the Representation and Protection of Reality Performers,” the organization stated that it had “engaged in discussions” with Frankel’s attorneys about her legal war against NBC and its subsidiary Bravo regarding the networks’ “widely consumed reality TV universe.”

According to SAG-AFTRA, “reality performers” are eligible to be covered “under our Network Code Agreement,” pending “the structure of the production and the performers involved.”