Gwyneth Paltrow trolls Martha Stewart again in latest Goop gift clip
Gwyneth Paltrow is back to trolling her onetime critic Martha Stewart in a clip promoting her latest Goop holiday gift guide.
After picking out gifts for celeb pals — such as her ex, Brad Pitt, and Drew Barrymore — Paltrow hops in a vintage Mercedes-Benz in the video when she receives a call on her cell.
“Gwyneth, Martha Stewart is on the line,” a male voice announces.
Paltrow stares into the camera, and responds, “Guys, I gotta take this,” as the same voice on the line responds, “It sounds urgent!”
Paltrow puts on some red lipstick, speeds off, and the promo ends.
The clip comes nearly a decade after Stewart sounded off on Paltrow’s Goop venture in a magazine interview. In 2014, Stewart told Net-a-Porter’s Porter magazine that Paltrow “just needs to be quiet. She’s a movie star. If she were confident in her acting, she wouldn’t be trying to be Martha Stewart.”
Stewart’s Goop disses didn’t stop there. In 2020, she blamed “guys who are horny” for the reason the brand sold out its line of vagina candles.
“I wouldn’t buy that candle,” she told Bravo host Andy Cohen on his late night show “Watch What Happens Live.”
Trolling the domestic doyenne has become a part of Paltrow’s Goopy schtick ever since.
A Goop insider told us the Stewart mention in Paltrow’s latest ad is “a bit of a wink at [past] controversy,” but that, “GP has always been a fan of Martha.”
“They’ve always had a bit of back and forth. It’s all in good fun,” they said.
As for the Goopy gifts? Kama Sutra napkins for Kourtney Kardashian and Travis Barker, a vibrator for Barrymore, “TikTok sandwiches” for Bella Hadid and more.