You don’t have to jump through hoops — or pay four-figure prices — to score these celeb-approved earrings.
Bella Hadid, Hailey Bieber and Celine Dion are among the many stars who’ve sported jewelry by Jenny Bird, including the aptly named Icon Hoops (from $88), which the label relaunched today with a re-engineered design.
But perhaps the first superstar to wear the brand’s bling? Taylor Swift, who sparkled in three Jenny Bird styles in her 2017 “Look What You Made Me Do” music video, marking the start of a bold new era for both Bird and the pop star.
“I remember where I was when I saw that video come out,” Bird tells Page Six Style, adding, “She was moving in a forward direction, and that’s what the Jenny Bird brand is all about — it’s always moving forward.”
The brand has certainly only moved forward since, cementing its, well, reputation as a celebrity favorite, with fans now including Khloé Kardashian and Kendall and Kylie Jenner — the latter of whom wears her versatile Jenny Bird pieces on repeat.
“Kylie has a dish in her bathroom … [where] she keeps her pieces in high rotation,” says Bird. “And that’s why it was just like every other day she was wearing the hoops for a while, which was really fun.”
In addition to the Icon Hoops — which range from $88 to $98 and come in three sizes in both gold and silver — Jenner’s extensive collection also includes the Mega U-Link Earrings ($118), the Wide Hinged Hoops ($108) and the Chubby Cushion Huggies ($90), the latter of which she paired with a surrealist, glove-accented Comme des Garçons getup in August.
Jenny Bird Icon Hoops (from $88)
“She has a team of two stylists … but Kylie also really knows what she likes,” Bird says, adding that she’s talked with the star’s team “about the direction of the outfits they’re going in for her or her looks in general.”
While Bird still has one star on her wishlist (Beyoncé), her buzzy brand has certainly already worked with enough celebrities and stylists to “fill a book,” as she says — including Lizzo, who’s worn the Stevie Chain Necklace ($118), and Selena Gomez, whose collection includes the Nouveaux Puff Earrings ($118).
But while the pieces have a prized place in superstars’ jewelry boxes, you won’t need a supersized Hollywood paycheck to copy the look.
“These women can wear whatever they want and they’re choosing to wear an accessibly priced brand, which is great,” Bird says of her designs, which also include rings, bracelets and chains.
As for why her jewelry’s proven popular with pop stars, leaders and everyday customers alike? The “in-the-now” designs are “feminine while being really strong,” according to Bird.
“And that’s exactly, as women, I think how we want to feel these days … I need to feel like the pieces have strength, and I need to feel like I can tap into my confidence when I wear them.”