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Celeb-loved brand Reformation releases first beauty collaboration

From Meghan Markle to Taylor Swift, Reformation dresses are a highlight of countless celebrities’ closets.

Now, the Hollywood-loved brand is coming for stars’ makeup bags with its first foray into beauty products: the High Glow Highlighter ($28), a collaboration with equally A-lister-approved company Saie.

Available in a rose gold hue, dubbed “Ref Rose,” the multipurpose product adds glow to the face, cheeks or eyes. 

Saie has generated quite the buzz — and a long list of celebrity devotees  — since its 2019 launch.

Kristen Bell told Vogue she reaches for the Saie Slip Tint tinted moisturizer ($36) for her daytime looks, while Gwyneth Paltrow is such a fan she even became one of the clean beauty brand’s investors in 2020. 

A highlighter tube that says Saie
Saie

Saie x Reformation High Glow Highlighter ($28)

Reformation has also reached celebrity-must-have status, with countless stars — including Bell and Apple Martin, Paltrow’s daughter — sporting its styles.

While it might be easier to name celebs who haven’t worn Reformation, Selena Gomez, Kendall Jenner, Gigi Hadid and Jennifer Lopez are just a few of its fans, with the “Marry Me” actress favoring breezy Reformation dresses during her stylish honeymoon with Ben Affleck.

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Blake Lively wearing a black and red Reformation dress next to Ryan Reynolds
Blake Lively wore a Reformation dress to Wembley Stadium in May.The FA via Getty Images
Taylor Swift in a yellow dress
From “Reputation” to Reformation. Tiktok/ Taylor Swift
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J.Lo in a boat wearing a sun dress
J.Lo’s honeymoon looks included two Reformation dresses.GC Images
Meghan Markle holding hands with Prince Harry
Even royals love Reformation.WireImage
Gwyneth Paltrow in a sleeveless dress
Gwyneth Paltrow and Kristen Bell are among Saie’s celebrity fans.Getty Images
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For Taylor Swift, the sustainable fashion line — which she wore in her first-ever TikTok — never seems to go out of style. Her outfits swiftly sell out, and in the past month alone she’s worn both the brand’s Leone Cashmere Sweater Dress ($278, but now sold out) and Cashmere Polo Sweater ($148).

And while Olivia Rodrigo loves the brand’s cropped cardigans, it’s Emily Ratajkowski, Charli D’Amelio and Sydney Sweeney who give fans “Deja Vu” with the Cynthia High Rise Straight Jeans ($128), which they all own.

Now, with the brand expanding into beauty for a limited time, celebrities will likely be making room in their makeup bags.