Music
exclusive

Swizz Beatz is hosting a pop-up roller skating rink in Saudi Arabia

Swizz Beatz in white suit smiling while sitting at a table.
Swizz Beatz is hosting a pop-up skating rink at a festival the historic city of  AlUla in Saudi Arabia.Getty Images for amfAR

Swizz Beatz is hosting a pop-up roller skating rink in Saudi Arabia.

In 2021, the super-producer set up a creative agency, Good Intentions, in the Middle Eastern country, and the rink is one of its first projects.

The skate spot, which is part of a festival in the historic city of AlUla, is called AlUla On Wheels, and we’re told it’ll be themed around early hip hop culture.

It’s open until October 22. There will be concerts and DJ performances picked by Swizz over the weekends.

“If you know me, you know I love roller skating. There is no other feeling quite like the energy of a skating rink. Bringing the first immersive roller skating experience to AlUla is an incredible honor,” he told Page Six.

“To merge … roller skating and local culture… at this ancient, and almost mythical location is really special,” he added.

Swizz Beatz and wife Alicia Keys skating at roller skating ring while hugging.
The producer likes to go skating with his wife, Alicia Keys. GC Images

“AlUla on Wheels is the ultimate expression of feel-good nostalgia,” he said, “To bring the world’s freshest music and all-star talent to an open-air skate rink in the ancient city is a dream come true.”

According to the festival website, it’ll be the first roller skating rink in the city’s history.

Back in August Swizz, 44, rented out Flipper’s Roller Boogie Palace at Rockefeller Center to celebrate his wife Alicia Keys’ sold-out concert.

He also made headlines in 2020 when he became the first American to win a Saudi Arabian camel race according to Independent Saudia Arabia.

Swizz Beatz dressed in black and red sitting in chair at his home.
Swizz has opened a creative agency in the Middle Eastern country. therealswizzz/Instagram