With Christmas just a few days away, Gabriel Elishayev’s star clients are making their lists and checking them twice.
The Daniela Diamonds co-owner sells sparkle to NBA stars like John Wall and Stephon Marbury, baseball players including the Mets’ Francisco Lindor and musical artists like Nicky Jam and Maluma — and says that business get busy around the holidays.
“We have had athletes come here before to buy multiple pieces for multiple women, whether it’s their wives, their girlfriends or both. Stuff like that does happen here,” Elishayev told Page Six Style.
“We don’t know who each particular item is going to … But as long as they’re buying it and they’re happy with the product, we treat them good and will give them the best prices.”
Speaking of cost, Daniela Diamonds’ precious pieces can set a sports star back anywhere from $20,000 to $500,000 a pop, but that doesn’t stop them from stocking up.
“They keep coming back here for more jewelry, more diamonds and more watches. The veterans like to bring the rookies in as well. The rookies don’t have as much money as the veterans do, but they’re just starting out,” he said.
“They always ask advice from the players that are more experienced and have more money, and the veterans always guide them in the right direction. Then, years later, the rookies become the veterans and they bring their younger players from the team. The players just keep referring us.”
The third-generation, family-owned business specializes in pricey timepieces from Rolex, Audemars Piguet and Patek Philippe watches, which Elishayev said his clients can’t resist.
“They will [sometimes] go for a nice custom piece or tennis necklace or a Cuban link, [but] watches, that’s their go-to,” he said.
As for what they’re buying their wives (and mistresses) this season? “For the holidays, pendants, earrings and bracelets are what athletes favor for their ladies.”
Daniela Diamonds is located in the Diamond District at 24 West 47th Street.