Peloton scraps Chris Noth ad after sexual assault allegations
Peloton has killed a new commercial featuring “Sex and the City” actor Chris Noth after the television star was accused of sexually assaulting two women.
According to The Hollywood Reporter, the exercise company removed the ad from its Twitter and Instagram accounts Thursday — a short time after the news outlet published a bombshell exposé containing the women’s claims.
The ad went viral this week following the series premiere of “SATC” spin-off “And Just Like That…,” in which Noth’s character, Mr. Big, dies of a heart attack after completing his 1,000th Peloton ride.
The ad features Noth — who has vehemently denied the accusations against him — and Peloton’s Jess King, who played his favorite instructor, Allegra, on the show.
Sitting across from each other on a couch, in front of a crackling fire, Noth, 67, tells King, “To new beginnings,” to which King replies, “You look great.”
“Oh, I feel great,” Noth adds. “Should we take another ride? Life’s too short not to.”
Ryan Reynolds then adds via voiceover, “And just like that … the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation, reducing your risk of cardiovascular diseases. Cycling strengthens your heart, muscles, lowers resting pulse and reduces blood fat levels. He’s alive.”
A fictional death is now the least of his worries, as Noth has been accused of sexually assaulting one woman in 2004 and another in 2015.
He allegedly lured them both into private areas and forced himself on them, and was allegedly so rough with one woman that she bled and sought medical treatment.
The other woman said she was left “totally violated,” but didn’t report it after he called and left her a message trying to minimize what happened.
Noth has “categorically” denied these claims, telling Page Six in a statement, “The accusations against me made by individuals I met years, even decades, ago are categorically false. These stories could’ve been from 30 years ago or 30 days ago — no always means no — that is a line I did not cross. The encounters were consensual. It’s difficult not to question the timing of these stories coming out. I don’t know for certain why they are surfacing now, but I do know this: I did not assault these women.”