Style

Beyoncé’s daughters, Blue Ivy and Rumi, are identical in Ivy Park ad

Beyoncé wearing matching houndstooth outfits with daughters Blue Ivy and Rumi Carter
Beyoncé recruited daughters Rumi and Blue Ivy Carter for her Halls of Ivy campaign.beyonce/Instagram

They grow up so fast.

Beyoncé posed with children Blue Ivy, 9, and Rumi, 4, for her latest Adidas x Ivy Park campaign, and shared a new still of the trio on Instagram Thursday.

For the mother-daughter moment — previously teased in a video clip announcing the new Halls of Ivy collection — the trio coordinated in black-and-white houndstooth looks.

Sisters Blue and Rumi looked practically identical in their matching sports bras ($30) and leggings ($50) from the kids’ range, while their superstar mom, 40, showed off the zip bra ($75) and tights ($85) in the same pattern.

All three also wore the range’s sold-out Super Sleek Chunky Shoes ($140).

Beyoncé wearing matching houndstooth outfits with daughters Blue Ivy and Rumi Carter
Rumi, 4, chats on a pink cell phone in one of the adorable shots. beyonce/Instagram

“Destiny’s Child is SHAKING at this trio,” a fan quipped on Instagram, while others couldn’t get over the Grammy winner’s lookalike little ones. “Beyoncé really hit copy and paste for Blue & Rumi,” one joked.

Beyoncé’s own offspring aren’t the only celebrity kids in the Halls of Ivy campaign. Natalia Bryant, the 18-year-old model daughter of Kobe and Vanessa Bryant, also makes an appearance, as do Reese Witherspoon’s children, 22-year-old Ava and 18-year-old Deacon Phillippe.

Beyoncé wearing matching houndstooth outfits with daughters Blue Ivy and Rumi Carter
Beyoncé launched her Ivy Park Kids brand earlier this year. beyonce/Instagram

Blue and Rumi — along with latter’s twin brother, Sir — previously appeared in their mother’s Rodeo Kids campaign in August, promoting Ivy Park’s first children’s collection. Beyoncé’s eldest daughter also had a headline-making cameo in February’s Icy Park campaign.