“Bachelor” star Lauren Burnham-Luyendyk is adding “fashion designer” to her resume.
The former reality star launched her new clothing line, Shades of Rose, on Tuesday. Made in the US and priced from $40 to $150, the 12-piece collection includes blazers, bodysuits, dresses and several matching top-and-bottom sets.
“I have always been drawn to fashion and styling,” Burnham-Luyendyk, 28, said in a press release. “I started modeling for local designers during high school and was introduced to a swimwear designer who let me design a suit with her and that’s when I fell in love! I’ve been wanting to create my own line ever since.”
She added that she created pieces that were easy to dress up or down — a must in the age of COVID-19. “Many of them are inspired by my favorite casual ‘stay at home’ staples, elevated with feminine details,” Burnham-Luyendyk explained.
Above, watch as the famous mom, who shares 1-year-old daughter Alessi with husband Arie Luyendyk Jr., takes Page Six Style through her collection and shares the backstory behind each piece — from the “Heather” romper ($110), which is named after her sister, to the “Bailey” dress ($65), a stretchy knit style that can do double duty as maternity wear.
“I wanted to make at least one style that was bump-friendly, because when I first started planning this collection, I was pregnant,” she told us, referencing her recent miscarriage.
“Obviously, that didn’t work out — but we’re trying again, so keep your fingers crossed for me,” she added. “A lot of my friends are pregnant right now; it seems like we all got into quarantine and everyone’s like, ‘Okay, cool, perfect time to get pregnant and have a baby.’ So I wanted to make this dress with those ladies in mind.”
Shop Shades of Rose below.
Shades of Rose Amelia Blouse ($65)
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Shades of Rose Chelsea Skirt ($55)
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Shades of Rose Sydney Blazer ($90)
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Shades of Rose Faye Shirtdress ($100)
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Shades of Rose Bailey Dress ($65)
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Shades of Rose Harlow Dress ($85)
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Shades of Rose Lourdes Blouse ($65)
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Shades of Rose Heather Romper ($110)
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Shades of Rose Frankie Pants ($55)
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Shades of Rose Nora Top ($40)
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Shades of Rose Monroe Bodysuit ($55)
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Shades of Rose Naomi Top ($40)
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