Lady Gaga’s new lipstick is already an Amazon bestseller

Fans are going gaga for Lady Gaga‘s new lipstick.

Just in time for the holidays, the 33-year-old pop star’s makeup line, Haus Laboratories, debuted a brand-new “Sparkle Lipstick” in a bright, glittery red dubbed “Burlesque” ($20), and people are snapping up the shade.

Though the product just debuted on Tuesday, it’s already number one on Amazon’s list of bestselling lipsticks. The shade is part of a larger “Cosmic Love” holiday collection from the brand, which also includes four metallic cream eyeshadows, liquid shimmer powder, a lip liner and a baby pink lip gloss.

According to the website, the limited-edition “Burlesque” is meant to be “a true red that’s universally flattering for every skin tone … offer[ing] one-swipe coverage and glittering shine. Unparalleled creamy texture and star-like pigments offer an ultra-reflective finish while the burlesque-inspired bullet delivers smooth, high-impact payoff with a hint of vanilla.”

And with its reasonable retail price, Gaga’s latest launch won’t cut into your present-buying budget.

View this post on Instagram

A post shared by HAUS LABORATORIES (@hauslabs)