“The Marvelous Mrs. Maisel” is bringing back its Carnegie Deli pop-up this week.
“We’re delighted to bring the Marvelous Mrs. Maisel Carnegie Deli back to NYC, but this time, on wheels,” Amazon Prime Video’s marketing head Mike Benson said.
The hit show resurrected the iconic eatery in December with a pop-up space downtown. The restaurant officially shuttered in 2016.
Benson added that a Carnegie Deli food truck will travel throughout the city “serving up sandwiches and cookies direct from the classic New York deli” during the upcoming advertising upfronts, where networks tout their shows.
Tool of North America was the agency to create the activation.