JoJo Fletcher’s days as “The Bachelorette” might be behind her, but the native Texan’s new clothing line — appropriately dubbed Fletch — is 100 percent Bachelor Nation-approved.
“I definitely wanted to get my closest girlfriends’ opinions on things,” Fletcher, 27, told Page Six of her design process. “Becca [Tilley, Fletcher’s best friend and fellow “Bachelor” alum] got to see most of the line as I was working on it. It was comforting and exciting to know she loved everything and couldn’t wait to get her hands on [the pieces] herself!”
Fletcher’s fiancé, Jordan Rodgers, also served as a sounding board. “He was with me in New York when we got our first production samples in,” Fletcher recalled. “The moment I put on the ‘Dallas Denim’ shorts, he told me those were his favorite shorts I owned. He was obsessed with the fit and wash.”
Along with summer cutoffs, Fletch’s first drop features plenty of “fun and flirty” sundresses, fitted bodysuits and floral prints — all priced below $150, a conscious decision on Fletcher’s part.
“I can’t tell you how many times I’ve spotted a must-have piece, only to find out it was $500 or more,” she said. “I wanted to make a line that was high-end in [terms of] quality and fabric, but at prices that won’t break the bank.”
But that’s not to say Fletcher doesn’t appreciate a good designer dress. “One of the funnest parts of being the ‘Bachelorette’ was getting to wear those extraordinary gowns on rose ceremony nights,” she recalled. “There was a stunning royal blue Randi Rahm dress I wore in Buenos Aires that I will never forget.”
For Fletcher, whose feminine personal style has helped net her over two million Instagram followers, launching her own line was somewhat of a no-brainer.
“For the longest time, I’ve wanted to be in the fashion space,” she said. “After college, I played around with the idea of starting my own online boutique, but it never came to fruition. Being able to launch this line — and design the pieces myself — is a total dream come true.”
