With his latest line of merchandise, Kanye West is getting personal.
At the listening party for his new album, “Ye,” in Jackson Hole, Wyoming, on Thursday, the 40-year-old rapper unveiled a collection of clothing inspired by the state where the LP was recorded. Each style features neon text atop imagery of Wyoming’s snow-capped mountains — but one, the aptly named “KKW” shirt, was specifically designed with West’s beloved wife in mind.
A source told Page Six that the pink, hand-painted top was custom-made by the Yeezy team for Kardashian to wear to Thursday night’s event. It features artwork by Tessa Matthias, Yeezy’s head of design, who worked on the entire range.
West’s “Wyoming” merch is now available to shop on the rapper’s website — including Kardashian’s special style, which will (perhaps fittingly) cost fans a bit extra. The “KKW” top will set fans back $145, compared to $65 for the other long-sleeved T-shirts and $85 for hoodies.
The controversial musician, who faced backlash after calling slavery “a choice” and publicly supporting President Donald Trump in April, addresses Kardashian’s loyalty on the “Ye” track “Wouldn’t Leave.”
“My wife callin’, screamin’, say, ‘We ’bout to lose it all!’ / Had to calm her down ’cause she couldn’t breathe / Told her she could leave me now, but she wouldn’t leave,” he raps. “This what they mean when they say, ‘For better or for worse,’ huh?”