Gwyneth Paltrow may want to be the next Oprah Winfrey.
The actress is determined to expand her Goop brand beyond a lifestyle blog, recently entering the publishing world with a Goop magazine and soon expanding into television.
“What we are thinking of doing is a TV show with the working title ‘The Radical Wellness Show,'” Paltrow, 44, told The Hollywood Reporter in an interview released Wednesday. “I would be going into the field and talking to any number of doctors, scientists, civilians, people in crisis in Flint, Michigan, where there is something to uncover and confront about wellness. We would want it to feel more Vice-y in its vibe, but we’re just in the brainstorming phase,” she explained.
Paltrow also noted that it’s not her dream to necessarily be the cover girl of Goop magazine all the time.
“It would be great if I didn’t have to be, but I know that the people at Conde Nast and Anna know what best practices are,” the Oscar winner, who posed for the inaugural issue covered in mud, said. “We’re doing this first year as a test, and I wouldn’t want to make the magazine more than quarterly, but we’ll see.
As she is wont to do, Paltrow also complained about fame’s effect on her brand, which has come under fire from NASA scientists, ad execs and even Leighton Meester.
“[Celebrity] makes it much more difficult. For the business I’m creating, it’s an obstacle I always have to overcome,” Paltrow, who shilled vaginal steams and jade eggs, lamented. “For example, Reese [Witherspoon], who is a dear friend, has this quickly growing Draper James [clothing] business, and she leverages her celebrity in a great way for her brand. But for this model — where I’m trying to make Goop bigger than me and its own brand — you become inextricably linked. I’m a target in a way most entrepreneurs are not.”
Perhaps having an “a ha moment,” she noted, “When I interview someone for a position, it takes them a while before I’m not Gwyneth Paltrow. It’s just an obstacle and then it’s OK. But it’s also a blessing when we need to leverage my celebrity — it opens doors. I don’t know many young entrepreneurs who can call Bob Iger, Sheryl Sandberg or [Airbnb founder] Brian Chesky, and they are kind enough to waste a little bit of their day to help me. So in that respect, my celebrity has been a huge asset.”
Paltrow is heavily focused on Goop, but admitted that she misses Hollywood as well.
“I need to be here right now, [but] I went to Atlanta to do ‘Avengers 4,’ so I’m in and out for that, and it’s weird to go back and forth,” she said. “We’re growing fast, and balls are dropping all the time. But honestly, I was on set and thought, “You sit here for two hours sipping tea, Robert Downey Jr. and Don Cheadle are making me laugh hysterically — why the hell did I give this up?”
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