Gwyneth Paltrow now claims she didn’t come up with her infamous Goop terms “conscious uncoupling” and “vaginal steaming.”
While Paltrow approves all stories on her lifestyle website Goop, she claims the controversial “Conscious Uncoupling” headline on the 2014 piece, announcing her split from Chris Martin, and the January 2015 feature on “vaginal steaming” actually came from her editorial director, Elise Loehnen.
Paltrow told Fast Company’s September issue the headline on the Goop.com story on her split from Coldplay frontman Martin was Loehnen’s brainchild.
“When I announced that I was separating on the website [Loehnen] titled the piece ‘Conscious Uncoupling,’ and I had no idea,” she said.
Paltrow added Loehnen also penned the piece about a $50 vaginal steam treatment at an LA spa.
(The story included: “It is an energetic release — not just a steam douche — that balances female hormone levels.”)
“This [has] a thousands of years of practice in Korean spas.”
Paltrow explained the treatment to Fast Company, while Loehnen added of the feminine steam: “It feels good, it’s not harmful — it’s not like we’re urging people to go out and buy AK-47s.”
Paltrow said of the Internet backlash: “When something like that happens, I think everybody [in the Goop office] is like, ‘Oh s - - t,’ ” she says.
But, “I just tell them that I think we are creating interesting discussions.”
Goop may have detractors, but the site still gathers 1 million newsletter subscribers and 3.75 million page views a month.
