prehype

prehype | Henrik Werdelin
A podcast where we speak to people who have done something unique and entrepreneurial. Anything from product development to social engineering to how to launch new ventures while staying sort of sane. This podcast is often a 'walk-and-talk' conversation between entrepreneurs in the Prehype family – people building something out of nothing. Prehype co-creates new ventures with VCs and corporations. The Prehype Podcast is hosted by Henrik Werdelin, the founder of BarkBox and Prehype.

All Episodes

Co-production with Beyond the Propmpt and the "You Are Not So Smart" podcast. David McRaney and Henrik Werdelin sit down to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT.Based on their new research, Stanford's Jeremy Utley and best-selling author Kian Gohar have created a new paradigm for getting the most out of AI-assisted ideation, which they call FIXIT. In this episode, we dive into the research and explore how you can become better at getting good ideas with AI.

Feb 20

1 hr 8 min

As a happy holiday gift - you can now check out Greg's AI for Business Mini-MBA with a nice 20% off. Use code BEYONDAI. 

Dec 2023

47 min 42 sec

Henrik Werdelin is the co-founder of BARK (BarkBox) as well as Founding Partner of Prehype, a venture development firm headquartered in New York with offices in London and Copenhagen. His latest book is The Acorn Method - about how companies can grow in an ever-changing environment. Henrik has been part of the startup scene since 2005 as both an investor, founder, and advisor. His experience ranges from being an Entrepreneur in Residence at Index Ventures to working with, advising or investing in start-ups like HotPotato (now Facebook), GoTryItOn (now Rent the Runway), ReadMill (now DropBox) and Sunrise (now Microsoft). Before being an entrepreneur/angel, Werdelin was Vice President of Product Development and Strategy for MTV Networks International spearheading the development of many of MTV's award-winning products. He is a frequent speaker at top-tier business schools and has been quoted in numerous publications and media outlets on subjects such as corporate innovation, product design and entrepreneurship. He is Danish but lives in the US with his family, where he was named among the Top 100 most Creative by the industry magazine Fast Company and Silicon Alley Insider’s '100 People in Tech’. 

Nov 2022

28 min 36 sec

Guests:Mario Gabriele (https://twitter.com/mariogabriele)Ben Bajarin (https://twitter.com/BenBajarin) Produced by Nicholas Thorne - https://twitter.com/thorneny  Henrik Werdelin - https://twitter.com/werdelin Prehype also posts on Twitter https://twitter.com/prehype. Please tweet at us for questions or comments.  

Nov 2021

38 min 24 sec

Building a new business from scratch is hard under any circumstance - adding the complexity of doing it inside a company can be daunting. Through our work at prehype we meet internal entrepreneurs who are attempting to build these new businesses from within a company -  this podcast series aims to capture what they did and what they learned. In this episode, we sit down with Romain Rousseau who is one of the co-founders of COOP by Ryder. COOP is the attempt at creating an “Airbnb for trucks” - as in creating a marketplace for underutilized truck capacity. Romain is also the Group Director of Digital Innovation at Ryder, a Miami Heat (and Lakers) fan and based in Miami, Florida, although originally from France.  We discuss the origins of COOP by Ryder, what initially enabled Romain to start - and what were key factors for him and the team to test and scale the new business. Romain will share his thoughts in how he built the team from within, how they chose to validate their idea and how they approached the supply & demand dynamics of their marketplace.Produced by: Philip Petersen / twitter.com/pippipsiprehype:prehype.com & twitter.com/prehype

Nov 2020

41 min

Produced by: Henrik WerdelinHenrik: twitter.com/werdelin and hellohenrik.comPrehype: prehype.comManuel Araoz: twitter.com/maraoz and maraoz.com/Nicholas Thorne: twitter.com/thorneny and medium.com/@thornenyDamion Janski Instagram: d.a.m.j.a.n.s.k.i and http://damjanski.comM.Araoz’s original article: OpenAI's GPT-3 may be the biggest thing since bitcoin Click here to BUY Henrik’s book The Acorn Method 

Aug 2020

16 min 53 sec

While Henrik currently cannot walk and talk with people for the podcast, we are shaking things up with a new format.  For the next number of weeks, we will be sourcing and condensing interesting blog posts into audio format here, for your listening pleasure. First up, we are taking a dive into Henrik’s 8+1 Method of moving through life with intention while managing two growing businesses and a family. Henrik first shared this system with Dan Shipper of Super Organizers, in October of 2019.  Henrik: twitter.com/werdelin and hellohenrik.com|Prehype: prehype.comDan Shipper: twitter.com/danshipper and danshipper.comSuper Organizers: https://superorganizers.substack.com/8 +1 System: https://medium.com/@werdelin/the-quest-to-be-good-at-everything-898524cfc3f3 Click here to BUY Henrik’s book The Acorn Method 

Jul 2020

4 min 15 sec

As cities shut down and people engage in social distancing, we are taking a new approach to his podcast. In this episode, meet Henrik in the comfort of his own home while he introduces you to his latest project, a book called The Acorn Method.  Enjoy  a sample of the first few pages of the audio book and begin to explore his concept of building businesses within your existing business.  Similar to how oak trees regenerate by dropping acorns that become new trees, you need to learn how to build a forest—not just a bigger tree.  Produced by: Henrik WerdelinHenrik: twitter.com/werdelin and hellohenrik.comPrehype: prehype.comThe Acorn Method: https://hellohenrik.com/book and https://twitter.com/TheAcornMethodClick here to BUY the BOOK

Apr 2020

11 min 4 sec

In 2019 Henrik Werdelin invited you to be a fly-on-the-wall for conversations recorded in the streets of New York with people at the top of their uniquely entrepreneurial game. Revisit the best, biggest, most ridiculous and ‘ear-catching’ moments of Henrik’s 2019 walk and talks. From AI machine learning to meditation and culture hacking to the birth of the celebrity pet, the 2019 Prehype Podcast covered it all! Have a look back with this 2019 compilation episode and Happy New Year.Ian Hogarth - IA - 00:27Julie Thibault - Fashion/Chanel - 03:04Dan Harris - Meditation - 05:15Noah Fram-schwartz - Amazon - 09:15Bradley Horowitz - Google Incubations - 13:01Noah Glass - Olo - 17:14Gabe Whaley - Internet Trolling - 21:12Stacie Grissom - Content/Barkbox - 25:49 Produced and hosted by: Henrik Werdelin- https://twitter.com/werdelin and https://hellohenrik.com/Prehype: https://prehype.com/Editor: Thomas Smedegaard - http://www.smedegaard.me 

Jan 2020

29 min 7 sec

Henrik Werdelin gets coffee, with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Stacie Grissom and Henrik take a walk down BARK memory lane while discussing rise of Content in Social, Authenticity, value of testing new platforms, and staying true to your brand.Stacie Grissom is an entrepreneur, dog lover and dog mom to Pimm , roof top cocktail garden connoisseur and Director of Content @BarkBox. Produced by: Henrik WerdelinHenrik: twitter.com/werdelin and hellohenrik.comPrehype: prehype.com

Oct 2019

28 min 32 sec

Henrik Werdelin gets coffee, with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Global Fragrance and Beauty Innovation Lead at CHANEL, Julie Thibault and Henrik grab a bite of modern nostalgia at an “ice cream cereal bar” in New York's Little Italy, where they discuss the changing landscape of retail. Hear about how store experiences design is the next in sales and community is the new way for marketing, Henrik and Julie explore the importance of the tactile, sensorial and human components of building retail brands today.Julie Thibault is an entrepreneur and the Global Fragrance and Beauty Innovation Lead at CHANEL. https://www.linkedin.com/in/julie-thibault-9956241/Produced and hosted by: Henrik Werdelin- https://twitter.com/werdelin and https://hellohenrik.com/Prehype: https://prehype.com/Editor: Thomas Smedegaard - http://www.smedegaard.meIce cream store https://www.milkandcreambar.com/

Sep 2019

28 min 17 sec