Builder Funnel Radio

Discover why the real opportunity in marketing lies in the bottom 90% of your audience, not just the top 10% who are ready to buy now. Learn about the 3% Rule, the two modes of marketing, and how building relationships early can turn your brand into a "Sticky Brand" that customers trust and call first when they're ready to buy. Tune in and transform your marketing strategy today!

Today we explore what to do when the market is down, including key strategies for preserving cash, marketing your business, and strengthening relationships. Despite the recent decline in remodeling demand, discover why this downturn is expected to be modest and short-lived. Listen now!

Let's delve into the misconception that marketing is a one-time event. Spencer explains how true marketing success is a continuous process, involving a strategic cycle of executing tactics, analyzing results, and revising strategies. He discusses the importance of committing to this multi-year journey, where the first year is about building and learning, the second year gets exciting, and the third year brings more predictability. Listen now to learn how to create a sustainable and effective marketing process for your business.

Join Spencer this week as he chats with Ricky First about the components of a successful first meeting. Discover how small changes can lead to big results. Learn the essential pre-meeting preparations, effective strategies for setting the stage, the best agenda orders, and what to avoid. Don't miss this episode – listen now!

Today, we dive into the Lead Matrix, a powerful tool for categorizing and nurturing leads to ensure consistent sales growth. Discover strategies for engaging warm and cold leads, whether they're ready to buy now or later, and learn how to turn seemingly unpromising leads into valuable opportunities. Don't miss out—listen now!

For years, there’s been a big debate around whether Google Ads or Facebook ads are better for generating remodeling leads. Today, we’re going to settle the debate! Listen now to see how these two approaches stack up against each other.

I want to share my experience with getting stuck in business and which two roles provided the biggest unstuck. Once I got unstuck, we started growing over 60% faster. Listen now to find out what my bottleneck was.

No one is born with all the skills it takes to run a business. You develop them. Entrepreneurship is really the best personal growth vehicle I know of. Here’s why, plus a few observations on how to navigate various stages of growth.

There’s a lot of marketing tactics that work. But my favorite are the channels that compound over time. Listen now and I will explain why certain marketing channels compound over time, creating lasting impact.

Builder Funnel celebrated 14 years on April 1st. Since our first full year in business, we’ve doubled every 3 years. Consistently. Here are 14 lessons and observations I’ve had after hitting 14 years in business.

In today's episode, Spencer sits down with Ricky First, Builder Funnel's very own Marketing Consultant, to delve into Ricky's extensive sales experience within the design build industry. From his journey into the design build world to the most common mistakes remodelers make in their sales process, Ricky shares invaluable insights. Listen now to gain actionable strategies and perspectives from a seasoned sales professional.

Spencer sat down with Tom Reber over at Contractor Fight. Listen along as they talk all things branding, advertising and marketing. Learn how to stand out and dominate in your local area. Here's Part 2!