The Daily: The Power of Full Funnel Activation, a Shifting Path to Purchase, and What's Next for In-Store Retail Media | Jun 25, 2024
Behind the Numbers: an EMARKETER Podcast
Jun 25
29 min 23 sec
On today's podcast episode, we discuss the main ways the shopper journey is evolving, how retail media is shifting to encompass the full funnel, and how in-store retail media can help bring a brand's shopping message to life, particularly during holidays and events. Tune in to the discussion with our analyst Sarah Marzano and Nikhil Sharma, senior director of performance and insights at Roundel.
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