Frequently Asked Questions
Olympic marketing
Where does the Olympic Movement’s revenue come from?
All the IOC and Olympic Movement organisations’ revenues come from private sources.
The Olympic Movement’s revenue comes from various programmes, such as the sale of broadcast rights (TV, radio and new media), international and national sponsorship and the sale of tickets and licensed products.
Learn more:
Olympic marketing
Where does the Olympic Movement’s revenue come from?
All the IOC and Olympic Movement organisations’ revenues come from private sources.
The Olympic Movement’s revenue comes from various programmes, such as the sale of broadcast rights (TV, radio and new media), international and national sponsorship and the sale of tickets and licensed products.
Learn more:
