Discover how to create a strong city brand that attracts visitors and boosts economic growth. Explore top strategies to showcase the unique identity and offerings of your city.
How do you go about rebranding a city? So that it becomes part of its own identity? So woven into every single street, building and bit of infrastructure that it is instantly recognisable, as well...
The aim of my thesis was to design and redefinethe visual image of the city of Udine, as no studyhas been carried out so far. At present the turnoutof tourists is based only on the word of mouth,the promotion of the city is almost no existent. Iwante…
City of Stories initially launched as a VisitNorwich marketing campaign in 2014, and has since evolved into the brand positioning due to its popularity and a number of unique literary firsts: