ZURU Toy Company

Are you ready? @Grannyd84 is! 109.8M views and counting showing us that you can never take it too far with XSHOT Insanity. Another example of brilliant partnerships that create viral content that stimulates sales. Ohhhh yes, yes it is necessary @Grannyd84. See you in the winners circle. #XSHOT #Influencerpartnerships #ZURUToys #ZURU https://lnkd.in/g962yuWs

Mama Duck is here! And she is flying off shelves fast around the globe. You might have seen her viral moment on TikTok at Smyths Toys Superstores with over 1m views! How many ducklings will she hatch?🐣Watch as Mama Duck's babies magically follow behind her wherever she goes ✨✨ #ZURU #ZURUToys #Toys https://lnkd.in/ghz_upDA

🎉 Huge congratulations to the ZURU Finalists of the 2024 Wonder Woman Awards! 🎉 We’re so excited to honor and celebrate your trailblazing contributions to all we do. Brand Excellence: ZURU Snackles Team Commercial Sales: Sindy Gouilloud Arrias Designer/Inventor Corporate: Wendy Huang Digital Innovator: Olesia Aulova Digital Storyteller: Cushla Henry Inbound Licensing: K.C. Harrison Marketing: Francesca Sonand Mentor of the Year: Coco Chan Rising Leader > 500 Employees: Nastya Xu Unsung Hero > 500 Employees: Vedika Agrawal If you're a WiT member, be sure cast your vote for by Friday, August 2. https://lnkd.in/gh3jSqJa Wishing the best of luck to all the ZURU Wonder Women! 👏👏👏 #WomenInToys #ZURU #VoteNow #InspiringWomen #ToyIndustry #WIT2024

Introducing the NEW Gumi Yum Mini Cities Series! 🏥 🏠 🏭 🌈 Peel the 8 fruit flavoured gummy layers, Pop open the egg to reveal a NEW Mini City Toy, build and connect together to create your ultimate mini city. There are 18 toys to collect. Gumi Yum has no gluten, dairy, eggs or nuts, making it the perfect treat! 🍒 🍊 🍋 🍇 🍏 🍍 🍓 #ZURU #ZURUEdge

Are you a university student looking to gain insight and experience in business? Curious about what a career at ZURU could look like? We’re excited to share that we’re partnered with Delta Institute to run a Global University Case Competition! This virtual case competition is open to university students globally and will give you the opportunity to: - Gain insight into what working in the commercial team of a global toy company looks like  - Attend masterclasses where you will learn core skills from commercial leaders at ZURU  - Network with and present your case to a panel of ZURU team members  As well as the chance to win prize money! Interested? Applications close July 8th, apply today - https://lnkd.in/gJR2XYdZ #ZURU #LifeatZURU

Introducing our new Smashers Horror House. Get ready to smash, dig, and dissect your way through the coffin and bring your monster to life. 🎁 Surprises Inside: Dive into the Smashers Mega Horror House with 35+ surprises waiting to be discovered. 💡 Lights and Sounds: Experience eerie lights and sounds by placing the eye inside your monster's head! 🧟 Dig and Dissect: Equip yourself with a shovel and courage to unearth and dissect your monsters, bringing them to life in a truly hands-on adventure. 🤮 Sand and Slime: Enjoy tactile fun by discovering Smashers Monster pieces hidden in sand and slime! #ZURU #ZURUToys #Toys

We are thrilled to announce the expansion of our beloved and successful Eggzania line into a magical new realm: Rainbocorns Eggzania Fairy Mania! Discover a world filled with enchantment and wonder, featuring: ✨ 50+ surprises ✨ Dress-up accessories to transform into a fairy ✨ 3 new Fairy Eggzania characters to collect #ZURU #ZURUToys #Toys

🌟 We're finalists for the Global Influencer Marketing Awards 🌟 We are thrilled to share that the ZURU Toy Company in-house influencer marketing team, comprised of Libby Shearer, Olivia Deutsch and Izzy Appleton have been named finalists for the Global Influencer Marketing Awards! 🎉 We have been nominated for the "Most Effective Integrated Campaign" for our innovative and dynamic campaign: Taking ZURU Toys viral XSHOT INSANITY blaster to the next level! Our campaign aimed to skyrocket awareness for this epic launch, utilising mind-blowing TikTok and YouTube content. With a focus on 9 global markets, we invested in paid campaigns to maximise reach and engagement through using aspirational and action-based creators, generating incredible hype and views across the globe. 🌟With an astonishing 362 million views, dominating the global market, surpassing our objectives for mass awareness of this groundbreaking blaster. 🌟 We sent out jaw-dropping influencer PR packages to key blaster enthusiasts, sparking organic excitement across social media. 🌟 Partnering with leading toy specialists like Smyths, we drove consumers into stores, strengthening our European retailer relationships with in-store content and retailer bags incorporated into our creators' INSANITY content. 🌟 Our collaboration with 'Jared's Epic Blaster Battle' - one of the largest blaster battles in the world, gained additional buzz, with content shared by influencers reaching millions across multifaceted online channels as well as in person at the event. 🌟 Plus, our partnership with blaster sensations amplified our presence across their channels and our in-house XSHOT channel to create the ultimate XSHOT ambassador. In summary, XSHOT INSANITY set new standards for blaster excitement, achieving unparalleled success in driving awareness worldwide! A massive thank you to our incredible team, partners, and creators who helped bring this campaign to life. Stay tuned as we eagerly await the final results. Fingers crossed! 🤞 https://lnkd.in/gnTndnb3 #ZURU #ZURUToys #Toys

XSHOT was proud to partner with Canteen for an epic activation at the Armageddon Expo. Canteen Aotearoa is a youth cancer charity where rangatahi impacted by cancer and their families can connect and find support. Thank you to everyone who attended and donated. 💪 If you would like to support a great cause, head to Canteen Aotearoa. https://lnkd.in/fKECbd9 We can't wait for the next one! #ZURU #LifeatZURU

Step inside our greenhouse and check out the behind-the-scenes action of our latest Mini Brands Garden TVC. From the tiniest snails and ladybugs to sparkling dew drops, this shoot was all about capturing those mini details. Kudos to our amazing team for bringing this vision to life! 🪴 #ZURU #LifeatZURU #ZURUToys #Toys