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native advertising
Oops! Star and In Touch run advertorials as news
Star magazine, which has gotten into trouble before for blurring the lines between advertising and journalism, has done it again. The latest issues of Star and sister publication In Touch...
Huffington Post workers ratify first-ever union contract
Nearly a year after voting to unionize, editorial workers at the Huffington Post voted overwhelmingly to approve its first-ever collective bargaining agreement covering more than 200 people. In addition to...
FTC outlines native advertising rules for publishers
Nearly two years after its first public hearings on the matter, the Federal Trade Commission finally weighed in with new native advertising guidelines for print and digital publishers. While it...
Times' ad revenue woes worsened at end of 2014
The Gray Lady’s ad slump deepened in the final three months of last year. Overall ad revenue at the New York Times Co. fell 2 percent in the fourth quarter...
Condé Nast feeling the heat over native advertising venture
Condé Nast CEO Chuck Townsend and President Bob Sauerberg Jr. picked a great time to hold the annual publishers meeting in Miami earlier this week: They missed the snowstorm back...
Media heads discuss native advertising, banner ads
The “natives” are restless. Native advertising is one of the biggest trends on Madison Avenue, but some in the business believe it’s time to retire the buzzword. “It’s a word...
News readers want good storytelling in advertisements
Warning to advertisers: the hard sell is out and good storytelling is in when it comes to so-called native advertising. Nearly two-thirds of online news readers said they are more...
Time Inc. CEO to create unit to develop native ads
In one of the clearest signs yet that the old church/state barriers have come tumbling down, Time Inc. CEO Joe Ripp is creating a new eight-person unit at Time Inc....
NYT set to launch native ads
The New York Times is going “native.” Times publisher Arthur Sulzberger Jr. sent a letter to staffers on Thursday acknowledging that the native ads can be controversial but said the...
FTC: Online ads should be clearly marked, undeceptive
The growing online usage of ads designed to blend in with the rest of a website's content, a practice known as "native advertising," may be illegal in some instances, the...
Time Inc. to 'dramatically' expand native ad business
Time Inc. is going native. CEO Joe Ripp plans to “dramatically” expand into the so-called native ad business and has issued a request for proposals to find a partner that...