harley-davidson

'Trying too hard': Budweiser ad touting Harley-Davidson-marked cans mocked following Mulvaney backlash

The beer company recently released a Budweiser ad touting specially created cans with the Harley-Davidson logo.

Hog wild! World's most expensive motorcycle sells for nearly $1M

An ultra-rare Harley Davidson motorcycle from 1908 sold for nearly $1 million —  highest price ever paid for a bike at auction  — after it was found in a dusty...

Harley-Davidson shares slide after announcing 2-week production suspension

Harley-Davidson said Thursday it will suspend vehicle assembly and shipments for a two-week period, excluding those from its electric-vehicle division LiveWire, due to a parts issue related to a supplier.

The craziest baby name trends of 2022 from Athena to Wilder

Baby name trends for 2022 range from the mythological to the biblical to, yup, even the demonic thanks to the popularity of TV shows like "Lucifer."

Shares of Harley-Davidson, US whiskey makers soar as EU tariffs finally end

The Milwaukee-based motorcycle maker -- along with US whiskey makers including Jack Daniel's maker Brown-Forman Corp. -- got pulled into a trade dispute between Donald Trump and the European Union.

Indiana Harley-Davidson store broken into; four bikes stolen

Indiana police are searching for brazen thieves who stole four motorcycles by riding them right out the dealership’s front door.  The Kokomo Police Department posted surveillance footage from a local Harley-Davidson dealership, showing the late Wednesday break-in. The...

Video shows brazen thieves stealing four motorcycles from Harley-Davidson dealer

They went "hog" wild! Video released Thursday shows a gang break into a Harley-Davidson dealership in Indiana, hop onto four expensive bikes -- and ride them straight out the front...

Sen. Joni Ernst beats back challenge in Iowa

Republican Sen. Joni Ernst of Iowa won reelection to a second term, according to a Fox News projection early Wednesday morning. Ernst beat back a challenge from political newcomer Theresa...

Harley-Davidson shares soar more than 25 percent after strong quarter

Harley-Davidson Inc beat profit expectations on Tuesday as tighter inventories helped drive up prices and it reined in costs as part of Chief Executive Jochen Zeitz’s restructuring plan, sending its...

Harley-Davidson's Hog magazine rides into sunset

Harley-Davidson is jettisoning Hog magazine and replacing it with a newer and more upscale title, The Enthusiast, as it seeks to broaden its aging fan base with younger riders. The...

Harley-Davidson's new CEO gets support from activist investor

An activist investor who shook up Harley-Davidson earlier this year said he is impressed with the changes initiated by new Chief Executive Jochen Zeitz to turn around the 117-year-old motorcycle...

Harley-Davidson shares tank as coronavirus spurs quarterly loss

Harley-Davidson on Tuesday reported an unexpected quarterly loss due to disruptions caused by the coronavirus pandemic, sending its shares sliding more than 9 percent in morning trade. It also unveiled...

Harley-Davidson cuts 500 jobs in latest round of layoffs

Harley-Davidson on Thursday said it will lay off 500 employees this year as part of new Chief Executive Jochen Zeitz’s efforts to revive the struggling motorcycle maker. As part of...

Harley-Davidson laying off 140 workers in US

Harley-Davidson will cut 140 jobs in the US following its decision to adjust production volumes, a company representative told Reuters. The layoffs will affect 90 production workers at Harley's York...

Harley-Davidson to offer US dealers smaller selection of motorcycles

Harley-Davidson is reopening its factories this week at lower production rates and sending dealers a narrower range of motorcycles, the Wall Street Journal reported on Wednesday. The US motorcycle maker,...

Harley-Davidson shares surge after CEO named

Motorcycle maker Harley-Davidson on Thursday named Jochen Zeitz as chief executive officer. Zeitz has served as acting president and CEO of the company since February 202

Harley-Davidson profit skids 45 percent as coronavirus slows sales

Harley-Davidson reported a drop of about 45 percent in quarterly profit on Tuesday as motorcycle sales took a hit from global lockdowns due to the coronavirus pandemic. Harley’s net income...

Harley-Davidson lays off staff, cuts salaries as coronavirus stalls business

Harley-Davidson said on Wednesday it had temporarily laid off most of its global production employees and implemented salary cuts in a bid to lower costs as the coronavirus pandemic has...

Harley-Davidson shares take a spill on steep revenue drop

Harley-Davidson's stock took a nasty spill Tuesday after the company reported a steep drop in revenues -- fresh evidence that it's still struggling to lure younger buyers for its heavy,...

'Ride or die' couple survives bloody crash to have Harley-themed wedding

This couple was hellbent for leather and lace.