Movies

Ashton Kutcher blasted for saying AI could be used in Hollywood

Some social media users are questioning AI — Ashton’s intelligence.

“That ’70s Show” actor Ashton Kutcher got a walloping on X, the platform formally known as Twitter, after he appeared to endorse artificial intelligence as an innovative — and cheaper — tool for moviemaking. 

During a chat with former Google CEO Eric Schmidt in Los Angeles, Kutcher sang the praises of Sora, OpenAI’s generative video tool, Variety reported.

“I have a beta version of it and it’s pretty amazing,” Kutcher, 46, said.

“You can generate any footage that you want. You can create good 10-, 15-second videos that look very real. It still makes mistakes. It still doesn’t quite understand physics.

Ashton Kutcher sang the praises of AI as a moviemaking tool. Getty Images

“But if you look at the generation of this that existed one year ago as compared to Sora, it’s leaps and bounds. In fact, there’s footage in it that I would say you could easily use in a major motion picture or a television show.”

But the actor really put his foot in his mouth with a later comment.

“Why would you go out and shoot an establishing shot of a house in a television show when you could just create the establishing shot for $100?” he asked. 

Kutcher also said, “Why would you go out and shoot an establishing shot of a house in a television show when you could just create the establishing shot for $100?” NurPhoto via Getty Images
One X user wrote, “As consumers and filmmakers we must reject this garbage.” 

“To go out and shoot it would cost you thousands of dollars,” Kutcher said. “Action scenes of me jumping off of this building, you don’t have to have a stunt person go do it, you could just go do it [with AI].”

Users on X were infuriated by the remarks.

“[Guy who has never been in a good movie in his entire 25 year career] soon everyone can use AI to make good movies,” joked @adamjohnsonCHI.

“Imagine being Ashton Kutcher stepping onto a film set now, after coming out and advocating for all those crew people to lose their jobs and f–king starve. Gutsy choice, bud,” added @jfiliatrault.

And @TheyCallMeDaymz said, “As consumers and filmmakers we must reject this garbage.”