The Atlanta Hawks’ OnlyFans-inspired ad for the NBA in-season tournament didn’t go over well with its star players.
The Hawks released Thursday a new promo featuring their mascot, Harry The Hawk, rolling around in bed while a woman in the background narrated … an interesting message to their fans.
“Only Hawks Fans know where the real action is,” she said in the clip, which was posted to the Hawks’ Instagram and X accounts Thursday. “Hawks fans know just where to get it.”
After Harry awkwardly strokes his hip, the woman said: “The all new NBA in-season tournament, join in and wake up your wild side.”
The video concludes with someone whispering: “Hot five-on-five action.”
Atlanta’s All-Star guards Trae Young and Dejounte Murray didn’t seem happy about it.
“I had no part of this..,” Young wrote in a post on X with a crying-laughing emoji.
“MANNNNNNN DELETE THIS [S–T]!!!!!!!” Murray wrote.
The Hawks also have a website dedicated to their new “Only Fans” promo, which features the slogan on its homepage, as well as a photo of Young and Murray.
“Only Hawks fans know where the real action is and where to get it,” the website reads.
Warning: Language
Rapper Quavo, who’s a Hawks fan and good friends with Young, left a bunch of crying-laughing emojis in the comments on Instagram.
The Philadelphia Sixers’ mascot, Franklin, trolled Atlanta’s mascot, writing: “Ayooooo @atlharrythehawk you a wild boiiiii.”
Atlanta’s “Only Fans” campaign was still on its social media channels as of Friday morning.
The Hawks’ first in-season tournament game is against the Detroit Pistons on Nov. 14.
