Get the man some coffee!
Rookie Titans quarterback Will Levis scored a “lifetime supply” of Hellmann’s mayonnaise on Tuesday after he went viral in the lead-up to the 2023 NFL Draft for enjoying a squirt of the white stuff in his morning coffee.
“I’ll admit I did not expect my mayonnaise and coffee combination to go viral — but I’m glad it did because it brought this partnership to life,” Levis said in a statement. “Hellmann’s is a staple ingredient for me and getting to show my fans how to use it in different ways, whether it’s game day dishes or mixing it in my coffee, knowing I’ll have the mayonnaise in my fridge for a lifetime is a dream come true.”
The Kentucky product is battling it out with Malik Willis for the No. 2 spot behind Ryan Tannehill on the Tennessee depth chart after a highly publicized tumble into the second round of the draft.
Levis’ size and arm strength drew rave reviews ahead of the draft, though his unorthodox food habits — he also enjoys eating bananas with the peels on — drew him plenty of headlines, as well.
He also revealed the loser of his fantasy league has to eat a whole package of uncooked hot dogs, a punishment last year’s loser didn’t have to endure.
“Eat them in front of everybody,” Levis said. “So we felt like that was a good one, but he didn’t man up and do it.”
That’s OK — Hellmann’s sees plenty of advantages to their new spokesman’s relationship with food.
“We are thrilled about this groundbreaking lifetime supply partnership with Will Levis, the first of its kind for Hellmann’s, that truly captures his love for mayonnaise,” said Chris Symmes, Marketing Director, Dressings & Condiments at Unilever Nutrition North America.
“His viral mayonnaise-in-coffee sensation caught our attention — but above all — we hope our collaboration with Will serves as a reminder of the incredible versatility of our product.
“Hellmann’s is an essential Game Day, and every day, ingredient, capable of elevating and bringing new life to your favorite foods…and even drinks.”