UK coffee chain Costa slammed over trans ad showing surfer with mastectomy scars

Costa Coffee, a British coffee chain owned by The Coca-Cola Company, is facing fierce backlash over a cartoon advertisement that features a transgender man with scars on his chest after an apparent double mastectomy.

The image on the mural — which was spotted on the side of a Costa Express van and shared on the recently renamed Twitter app X — shows a surfer with large pink lips and bright blue hair sipping coffee from a to-go cup.

But it is the scars symbolizing a breast removal operation that’s causing a fury of criticism and calls for boycott — an echo of the push to cancel Bud Light over its tie-up with transgender influencer Dylan Mulvaney.

“Costa Coffee deserves the full Bud Light treatment for glorifying women and girls cutting their breasts off in the name of gender identity,” media personality Oli London tweeted.

“Why is a coffee chain pushing sex change surgeries on customers that just want to drink coffee?” he questioned.

“It’s off my list of coffee shops,” another chimed in.

“They deserve more than bud light, this is appalling and sadistic on so many levels,” yet another disturbed user replied.

Costa Coffee — based in Buckinghamshire, England — has over 4,000 locations in more than 32 countries.

It opened its first stateside location in Atlanta, Ga., last August.

A Costa Coffee spokesperson told The Post in a statement that “the mural, in its entirety, showcases and celebrates inclusivity.”

“At Costa Coffee we celebrate the diversity of our customers, team members and partners. We want everyone that interacts with us to experience the inclusive environment that we create, to encourage people to feel welcomed, free and unashamedly proud to be themselves,” the spokesperson added.

“This is the sickest ad campaign in the history of marketing. Stop female breast and genital mutilation,” one user posted.

One reply featured a coffee cup on a Costa-branded saucer that was smeared with blood with a surgical blade in place of a spoon. “Bloody disgusting,” the gory photo was captioned.

“What about women who have had mastectomies as cancer treatment? They don’t need this shoved in their faces either,” another wrote.

One response pointed out that “there is a current trend in advertising to use images which some people might find offensive. It makes no sense to alienate potential customers.”

The tweet was seemingly in reference to a slew of companies’ progressive moves that, instead of inspiring positivity and inclusivity, have influenced consumers to push a “go woke, go broke” narrative.

Aside from Bud Light — whose parent company lost $27 billion in market cap since its controversial ad debuted on April 1 — Target also found its company bleeding value when it launched an LGBTQ-friendly Pride collection featuring items geared towards children and infants.

Just this week, the New York Times was bashed for publishing an article ranking the five best clitoral vibrators, but never mentioning the word “woman” unless it were part of a vibrator’s name.

Instead, the piece said the vibrators were for and tested on “people with vulvas.”

Last month, the CEO of tampon maker August, Nadya Okamoto, was dragged for promoting her brand on a segment of CBS Mornings and calling her customers “menstruators” instead of “women” as she claimed that tampons can be “gender inclusive.”