Real Estate

Home fragrance titans sell NYC townhouse for well below ask

After bouncing on and off the market since 2013, and seeing more than $14 million in listing discounts, home fragrance titans Harry and Laura Slatkin have sold their 10,300-square-foot Upper East Side townhouse.

The grand property has arched windows and multiple fireplaces. Realtor.com

Listed for a cool $34 million in 2013, and most recently asking $19.75 million, the 18 E. 74th St. property sold for $18.75 million, according to city records filed Thursday. That marks $15.25 million below their original sale target, but a figure above the $11.72 million the couple shelled out for it in 2005, records additionally show.

A formal dining area has columns and crown molding. Realtor.com

The sale entered contract in June and closed just over a week ago, the deed shows. An entity named 18E74, LLC is listed in records as the buyer, with a later page of the deed showing the name Edward J. Stern printed underneath a signature. There’s also a listed Secaucus, NJ, address matching that of Hartz Capital, the investment arm of real-estate management service, the Hartz Group, Inc., whose chairman and CEO is Stern’s father, billionaire Leonard Stern. On its website, Edward Stern is listed as the founder and president of Hartz Capital.

The home opens to a gallery with black and white floors. Realtor.com

It isn’t clear if the younger Stern — who reportedly settled complaints nearly 20 years ago brought forward by then-Attorney General Eliot Spitzer over alleged illegal trading tactics for profits at the expense of mutual-fund investors, agreeing to pay $10 million in fines and $30 million in restitution — indeed purchased the home, or was a representative. A message seeking confirmation and comment was not returned.

The home has private outdoor spaces: a garden and a roof terrace. Realtor.com

The Slatkins reduced the price of their Upper East Side townhouse some three times since its 2013 debut on the luxury real estate market, according to StreetEasy. The couple launched the home-fragrance brand Slatkin & Co. in 1992. Laura later founded Nest Fragrances — and Harry launched the HomeWorx and ScentWorx collections of scented candles and bath products.

There are multiple areas in the townhouse for entertaining. Realtor.com

The limestone property has eight bedrooms and seven bathrooms. It stands seven stories tall and has a garden and an 824-square-foot rooftop terrace. Glass and wrought-iron foyer doors lead to a gallery with black and white marble tiles.

On the parlor level, a front living room with arched windows overlooks 74th Street. The primary suite spans the third floor; the fifth floor is flexible entertainment or work space and the sixth floor can sleep guests or staff.

One of the home’s bedrooms. Realtor.com

Listing images show a grand chef’s kitchen and multiple fireplaces, per Realtor.com. The home dates to 1921.

Modlin Group’s Adam Modlin, who did not return a message seeking comment, had the listing.

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A look at a bedroom.
A look inside a bedroom.Realtor.com
The bathroom.
A bathroom.Realtor.com
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The chef's kitchen.
The chef’s kitchen.Realtor.com
A sitting room.
A sitting room.Realtor.com
The kitchen.
The kitchen.Realtor.com
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Another look at the spiral staircase.
Another look at the spiral staircase.Realtor.com
Another view of the kitchen.
Another view of the kitchen.Realtor.com
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