Lululemon buys fitness company Mirror for $500 million
By
Reuters
Published
June 29, 2020, 7:41 p.m. ET
Lululemon Athletica said on Monday it would buy home fitness content maker Mirror for $500 million, as the high-end yogawear company looks to cash in on booming demand for at-home fitness classes spurred by coronavirus lockdowns.
Mirror launched in 2018 and offers weekly live classes, as well as on-demand workouts.
Lululemon shares rose 1.7 percent Monday, closing at $294.35.