This nip slip is intentional.
Meme-worthy clothing label Fashion Brand Company has roused the internet’s attention with its new sweater, which is covered in knitted nipples.
The $95 Nipple Knit Top is currently sold out in one of its two colors and three nipple variations, with a fresh batch coming soon. “Only 50 tops made,” reads the site, stating that the cotton pullover was made as part of a “very small test run.”
Instagram has made clear, though, that it wants more of the nippy-weather look.
“Babies and I are obsessed with this top,” stand-up comedian Whitney Cummings captions an Instagram post of herself in the sweater that has accrued over 44,000 likes.
“A hard yes,” comments actress Laura Clery.
“Really brings out your eyes,” responds model Charlotte McKinney.
“This top is currently sold out but available for pre-order and also available in a brown skin tone as well,” writes Fashion Brand Company in a re-post of Cummings’ photo.
A high-fashion “microinfluencer” dog named Boobie Billie also modeled the sweater.
Other strange creations by Fashion Brand Company — the motto of which is “Clothes for lizards” — include a “Museum of Modern Fart” tote bag and a dress resembling a brick house, including a window cutout. The company is run by artist Penelope Gazin.