Mike Bloomberg is throwing another $9.5 million into television ads in select competitive districts to boost his presidential run — less than a week after purchasing $30 million in spots to launch the long-shot 2020 bid.
The top five markets for the latest blitz are Los Angeles, Calif.; Houston, Texas; Tampa-St Petersburg-Sarasota, Fla.; and Dallas-Ft. Worth, Texas; according to data compiled by the media intelligence firm Advertising Analytics.
The 30-second spots, scheduled to run Dec. 4 to Dec. 9, are shorter than the minute-long ads Bloomberg took out to announce his candidacy.
“This looks to be week No. 2 of his campaign,” said John Link, sales director for Advertising Analytics.
“His initial flight was Nov. 25 to Dec. 3, “ Link said.
Bloomberg spokesman Marc Lavorgna said targeting markets in Super Tuesday and battleground states is part of their strategy.
Lavorgna wouldn’t say how much Bloomberg plans to spend overall on advertising, but suggested that there’s no fixed budget.
“Whatever it takes to insure that Donald Trump is not re-elected,” Lavorgna said of the campaign being funded by Bloomberg, who is worth about $54 billion.
Bloomberg has already committed to $100 million in anti-Trump digital ads plus $20 million for a voter registration drive.
