Welcome to the World Wide Web, Marshalls — what took you so long?
On Tuesday, the discount retailer unveiled an online store — Marshalls.com — where shoppers can, for the first time, purchase apparel, home goods, beauty items and more without having to schlep bags home from one of 1,100 brick-and-mortar locations nationwide. With the debut, Marshalls says it has also upped the ante on selection: The retailer has added brand-named designers and “high-quality pieces” to the online shopping inventory.
Marshalls is even getting fancy with interactive components on the site. A “Swipe to Shop” feature takes a cue from Tinder and lets shoppers swipe left for something they don’t want to purchase and swipe right for something they “Definitely!” want. The Marshalls website also offers “curated” shops with trendy and “crave-worthy” merchandise under categories that include Fall Style Shop, The Designer Shop and Made in Italy. Marshalls will seek “inspiration” about products from “influencers” — step right up, Kylie Jenner! — and other shoppers.
“We are thrilled to introduce Marshalls.com, which allows customers to shop Marshalls anytime,” says Mark DeOliveira, executive vice president of TJX Digital US, the parent company, which also owns T.J. Maxx and HomeGoods. “This site will feature a unique assortment of the brands and values that Marshalls is known for, and also offer customers the ability to shop through fun, interactive features and curations. We are excited for customers to experience the brand in this new way.”