Brett Yormark, who is already a busy man, just got a little busier after being named to lead an advisory board for Haymon Sports, the creator of the Premier Boxing Champions.
Yormark, the CEO of Brooklyn Sports and Entertainment, will help form the Haymon Sports Advisory Board to generate strategy for branding, cross-licensing opportunities and future growth initiatives for PBC. Yormark will pattern the board after a similar board he created several years ago for BSE.
“There have been a lot of CEOs that I’ve talked to over the last couple of months that have a vested interest in boxing,” Yormark told The Post. “They just haven’t had an opportunity to show it or be a part of it. After conversations with PBC and Haymon Sports, we thought now is as good as any to launch a PBC advisory board and identify people who have a personal interest or vested interest in the sport.”
Boxing has played a prominent role in the programming of events at Barclays Center — including a PBC card Saturday night featuring the Charlo twins, Jermall and Jermell that was scheduled to be televised by Fox. The PBC, headed by Al Haymon, has a long list of championship quality fighters and conducts 40 annual shows seen on various networks like Fox, FS1, Showtime and on pay-per-view.
Tim Smith, spokesman for the PBC, said Yormark was a natural fit.
“The overall goal is to further the marketing and sponsorship reach of the PBC and to have somebody who is skilled at going out and finding those things,” Smith said. “That’s his deal. That’s what he’s done for Brooklyn Boxing. That’s what he’s done for the Nets. That’s what he’s done for Barclays Center. The hope is he’ll be able to use his experience to go out and broaden the marketing base for PBC.”Yormark said he created an advisory for BSE that has proven beneficial in its development into a first-class entertainment destination.
“We’re going to launch the [PBC] advisory board probably at the beginning of the first quarter in 2019,” Yormark said. “It will be made up of some real leaders in the industry that feel strongly about the sport and will have some significant ideas on how to make it better, how to make it more sponsor-friendly and consumer-friendly.”
Yormark has been developing the Brooklyn Boxing brand, something that had never been done before in the sport.
“When you think about licensing it doesn’t exist in boxing like it does in every major sport,” he said. “On this board we will have CEOs from the social and digital world, the licensing world, people in entertainment and sponsoring. It’s very exciting.”
Yormark said the PBC board will meet three or four times a year to share ideas. He is determined the meetings be beneficial.
“This isn’t just about putting great ideas on paper, it’s about executing those great ideas for the benefit of the sport and PBC,” Yormark said. “I’ve got a commitment from PBC and Haymon Sports that we’ll do that.”