Business

ShopRite cans its dancing Can-Can girls ad — for now

ShopRite’s dancing Can-Can girls are getting the summer off.

The animated Moulin Rouge-like advertising creation was the centerpiece of the supermarket chain’s twice-yearly, two-week-long deep discount on canned goods — and the catchy tune, no doubt, is one of the longest-lasting on Madison Avenue.

But as the chain’s circulars promoting the July event were mailed to homes last week, the dancing girls were nowhere to be seen.

They are being replaced by dancing shoppers and ShopRite employees.

The company insists the change, after 49 years, has nothing to do with the #MeToo movement, which started last October.

In fact, Karen Meleta, a spokeswoman for ShopRite, insists the high-stepping dancing girls, with their petticoats, fishnet stockings and split knickers, will return in January when the chain’s 300-plus stores again offer an extra 10 percent off canned goods.

The new jingle is set to the Caribbean tune, “Hot, Hot, Hot.”

The ShopRite Can Can campaign was launched in 1970 and was aimed at enticing shoppers back into the stores after the holidays.

The July promotion was added in 2002.